London Fashion Week: meet the bloggers

We chat to the London’s top style bloggers about Fashion Week

Ahead of Fashion Week we caught up with some of the biggest names in blogging to get their take on London style, fashion tweeters and how to kick-start a successful blog.

© Alejandro Sonoro

Blogger-turned-author Kristin Knox puts the fun back into fashion with quirky and intelligent posts on her creative passions and wardrobe wishlists. Add a best-selling fashion tome (‘Alexander McQueen: Genius of a Generation’), a pap-friendly Pomeranian (Butters) and her penchant for travel into the equation, and we challenge you not to admire this girl’s style.

What made you decide to start your blog?

The fiscal crisis of 2008 and the hiring freeze that came with it! There were no positions available in fashion journalism when I finished my masters and found myself on the job market, so I decided to go it alone in the meantime...little did I know that my interim project would become my full-blown profession.

What would your advice be for anyone who wanted to start a blog?

Don't try to do it all, generic "style" blogs are a dime a dozen and a thousand new ones are born (and die) every day. In order to have a chance at standing out, do things your own way; find a niche and corner it. So if scuba diving is your thing, blog fashion and scuba, though it may sound a bit unorthodox, expertise and specialisation are far more valuable commodities than yet another blog roll regurgitating press releases.

Which LFW SS12 shows are you most looking forward to and why?

I always look forward to Mulberry as they're incredibly dog friendly and always send my Pomeranian, Butters, an outfit to wear to the show (the human counterpart seems to get lost in the mail, however) and then she interviews their model dog backstage. Jaeger is another family favourite of ours, as Butters walked (or rather, was carried) in their show last season. I also love Topshop Unique for their quintessentially London aesthetic, along with the off-schedule young designers, you only get that in London. In terms of actual design, Christopher Kane is the highlight of the London calendar for me, but if Tom Ford decides to add me to that covert list, I think Mr. Kane may find himself bumped!

Whose tweets will you be following during fashion week?

I always follow the key editors/publications, more for practical timing updates than anything else. You know if Vogue or Hilary Alexander tweet that they're stuck in traffic and running massively late to the next show, that you're safe and have still got time to get to the venue. But if they're all tweeting that they're in their seats and bored, if you're not within running in heels distance, better just head to a Starbucks instead.

Your new book ‘Culture to Catwalk’ is soon - can you tell us about it?

The book looks at fashion's relationship with culture; the social, historical and anthropological history of costume, textile and dress juxtaposed with high fashion. I look at traditional garments, craftsmanship and materials' influence on the famous designers of the West (like Orientalism on Galliano, for example, or Yves Saint Laurent's love of North Africa) in four regions, Asia, Africa, the Middle East and Latin America. The final piece of the book looks at what's going on in these regions now, the local fashion weeks, the emerging designers, stylists, photographers, bloggers...the whole loot. My theory is that the fashion world is changing along with the real world, the epicentres of power are shifting, and destabilising as wealth reconcentrates in non-Western hands.

You live in west London, where are your top places to hang out?

I love 202 on Westbourne Grove for brunch for two very important reasons 1) they are Butters friendly and 2) they serve American-style French toast (no baked beans for me for brekkie...EVER!). I love to browse Portobello Market on Saturday and take Butters to Holland Park on Sundays, sitting amongst the chess players and sipping tea from the park's café. Daunt Books on Holland Park Avenue is my local bookshop, and I love the way they organise their books by country as opposed to author.

Interviews by Julia Fernandez