London Fashion Week: meet the bloggers

We chat to the London’s top style bloggers about Fashion Week

Ahead of Fashion Week we caught up with some of the biggest names in blogging to get their take on London style, fashion tweeters and how to kick-start a successful blog.


Glaswegian style guru Karen Hendry wholeheartedly claims she ‘doesn’t do bland’ and one glance at the mischievous commentary on her blog confirms this red head speaks the truth. Whether it’s her cheeky take on that rumoured Dior appointment or a passionate rant about the latest brand of wonder cream, there’s no denying that Karen writes with a certain chutzpah.

What or who inspired you to start your blog?

A friend suggested that I start writing a blog as I was in between jobs. It sounded like a good idea as I’ve lots to say and years of experience in the fashion industry which is invaluable. I thought, ‘Why not, indeed?’ as I love the creativity and the buzz of fashion and beauty industries and the people within them.  This was a way to write about topics and brands that I’m genuinely interested in and to give a (hopefully) fun, original opinion.

What advice would you give to anyone who wanted to start their own blog?

Write about something that you are passionate and knowledgeable about. Starting a blog is easy....keeping it going is hard work and requires energy, dedication and focus. It shouldn’t be a burden so make sure you are passionate about what you write and also that you do your research. It’s also good marketing sense to know what you don’t want to cover in your blog to save it being too general.

Who do you think are the London-based designers to watch for SS12?

I caught Danielle Scutt’s show last season (as did doyenne, Suzy Menkes) and she’s definitely a designer to watch – I love her mix of the hip and the highbrow. I’m also a big fan of Felder Felder, whose sophisticated edginess seems to get stronger and stronger each season. LFW’s Golden Girls (Mary Katrantzou, Holly Fulton and Roksanda Ilincic) are sent to enthral us while Baartmans and Siegel and E Tautz’s menswear collections combine clever fabric pairings with a luxe edge, moving menswear forward.

Which other bloggers and tweeters do you follow to keep track of fashion week news?

I’m usually so busy tweeting and live-blogging from shows that there’s no time to take in the constant twitter updates during LFW! However, first and foremost, it’s good to follow Mercedes LFW, Vogue_London and STStyle for all the up to date news over LFW. I probably follow most of the blogs you are featuring in Time Out as well as Fashion Foie Gras, CherieCity and Luxe Chronicles. I make sure I follow most of the established magazine editors and UK and international journalists like Derek Blasberg, Jim Shi, Susan Tabak and Jessica Michault as well as a selection of global fashion brands.

Any tips for experiencing the LFW atmosphere without front row tickets?

Use the Internet to Livestream shows – it’s a Godsend (when it works). Some brands are very switched on with this concept like Burberry and Dolce & Gabbana and they really go all out to involved their customers and make them experience the catwalk show as it happens. Check out for London shows that are live streamed then sit back and watch without the queuing, the delays and the hassle.

Where in London do you like to go to relax and find inspiration?

I’m never happier than when I’m in the midst of London’s creativity and social scene. London Fashion Week is one big mish-mash of street style, inspiration and talent and that’s off the catwalk – Fantabulous! I love Soho for the constant motion, chaotic diversity and seediness as much as I enjoy scouring Vintage Fashion fairs (alongside most of the Fashion Industry it appears) and Notting Hill’s Portobello Road and Ledbury Road. London’s department stores are excellent and what would we do without the inspiration of Harvey Nichols, Selfridges, Liberty and Harrods. My ultimate window shopping nirvana is in the environs of Mount Street and New Bond Street. A girl can dream some.

Interviews by Julia Fernandez