London Fashion Week: meet the bloggers

We chat to the London’s top style bloggers about Fashion Week

Ahead of Fashion Week we caught up with some of the biggest names in blogging to get their take on London style, fashion tweeters and how to kick-start a successful blog.


From Françoise Hardy to Josephine de La Baume, the French certainly know a thing or two about style. That’s just one of the reasons why we follow Laetitia Wajnapel’s blog featuring her fashion exploits as a Parisian journalist in London (and New York and LA). C’est trēs chic!

Where did the name Mademoiselle Robot come from?

When I was still in Paris, I used to DJ occasionally and had to figure out a DJ name - so Mademoiselle Robot just came to me, not in a dream, but almost. It is very simple; I love robots, science fiction and video games and I was still a Mademoiselle back then. It is a very silly name but I love that it doesn't have anything to do with fashion or style. In a way it gives me more freedom to change and evolve constantly.

What would your advice be for anyone who wanted to start a blog?

Oh boy! Don't do it! Haha. No I am joking. Blogging has changed so much in the past few years, my advice to a new blogger now would be totally different from what I would have said a couple of years ago. The core thing remains the same: don't do it with an agenda, do it for yourself. I think a lot of people are attracted to blogging now because of the freebies and exposure and supposedly easy life. The truth is, having a "big", popular blog that gets you those perks means putting in a lot of effort and hard work. So if all you want is a free dress, you may as well just go to the shop and buy it! However, if you truly want to share you love of fashion, design, interiors or what have you and you feel that flame burning inside, then go ahead and blog your heart out. Please pardon me for sounding like a cheesy 80s power ballad.

Which LFW SS12 shows are you most looking forward to and why?

I have a bit of a funny relationship with LFW because it fails to truly excite me. Once I get there, I do feel the energy and my mood lifts a little, but that means there are very few shows that truly get me going. Some designers I love who show in London are Bora Aksu, Charles Anastase, Orla Kiely and Mulberry.

Whose tweets will you be following during fashion week?

During Fashion Week I actually tweet myself (as @mellerobot) but I try not to follow anyone else as I quickly get “fashion overdose". I'd say if you want to follow someone on Twitter to keep up to date with the happenings at Somerset House, follow the official London Fashion Week account (@LondonFashionWk) and the Mercedes Benz Voices of Fashion one - they cover all the important shows and don't babble too much about other things.

You’re originally from Paris, but now live in London – how do you think the street style differs between the two cities?

The style in Paris is much cleaner, simple and classic as opposed to London which is full of creative energy and can get a bit all over the place (in the best possible way). When I moved to London, I felt a sartorial freedom I had never experienced before and I think the city has definitely helped reshape my style. However, as I get older, I feel myself going back to my Parisian roots and embracing simpler outfits while still adding a little London twist.

Interviews by Julia Fernandez