This edgy boutique provides Central London with a dose of east-end edge during fashion week. Escape from schmoozing style-bloggers and pouting starlets, and browse through exclusive designs from the likes of Cassette Playa, Cottweiler, and Martine Rose, along with select pieces from Primitive's own collection, all from the comfort of this plush hotel. A rotating programme of artworks from Maja and Dora, Daniel Swan and Henry Mackay-Bull will also be on display. A great fashion pit-stop.
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