Swatch Pop-up Project

425-427 Oxford Street , Oxford Street Thursday February 28 2013 10:00 - 21:00
Swatch Pop-up Project
A La Folie, Swatch Special Edition, Press 2013
To celebrate the launch of its SS13 range, Swatch is hosting a pop-up store on Oxford Street. A variety of live-art projects and competitions have been scheduled for the event, beginning with a super-schmaltzy Valentines campaign. Expect a kissing booth, some arrow-wielding cupids and plenty of heart-shaped cut-outs adorning the pop-up's walls. And because nothing says 'I love you' quite like a ticking timepiece, a special edition Valentine's swatch will also be available for purchase.


Venue name: 425-427 Oxford Street
Transport: Tube: Bond St
Event website: