Ted Baker Ottoman Lounge

Health and beauty, Spas Holborn
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Thank god for the Turkish – making men feel relaxed about vanity for 500 years and counting. This basement grooming room brings the tricks of the ancient hamaam to Holborn, with a range of treatments for men that don't want to compromise their inner lad.

The most basic package, the 'Cut A Dash', costs £60 for a haircut and a hot-towel shave. The cut was excellent – a pleasing balance of trendy with dapper – while the shave was a luxury but not a life-changing experience.

A facial at a further £60 was a revelation though – so physical and hands-on that it required a brief medical Q&A before starting. As well as a pore-opening steam, an exfoliating scrub and a silicon face mask, some stiff female hands got to grips with the muscles in my neck and shoulders that left me pummelled but gleefully de-knotted.

In keeping with the mood of the area, the room is upscale but strictly about business. Eschewing the more genteel, neck-first manner of washing hair in a sink, here, they dunk you face first for a no-nonsense lather that's at best speedy, and at worst, slightly reminiscent of water boarding. It's all part of the laddish charm though, at a treatment room that's perfect for wide boys and pretty boys alike.


Venue name: Ted Baker Ottoman Lounge
Address: 31 Theobalds Road
Opening hours: Open Mon-Sat 9am-7pm, Sun 10am-6pm
Transport: Tube: Holborn
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5 / 5

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Recently took a friend to the Grooming Room in Holborn for a Tommy 'N' Turkish! Speaking on his behalf, I think it's definitely a great man-treat. The staff were so friendly and highly skilled, and for a Friday night they got through a hefty queue pretty quickly without rushing anyone. Precise shaving, impeccable attention to detail and swift blade movements accompanied the treatment - I have to say it was money well spent. I would recommend to all men looking for a treat!