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Celebrate NFL kick-off in Piccadilly

Experience something special as Piccadilly is closed off for a free day-long festival of NFL entertainment

By Time Out in association with NFL

Why wait for the NFL London Games to get going in October when you can kick-off at the same time as The States? In a UK first, the National Football League is bringing the beautfiul game to the streets of central London on the opening weekend of the season. On September 8, Piccadilly will be closed to traffic from noon to 6pm for a free all-day festival celebrating food, family and football, where revellers can watch US NFL games, pick-up NFL merchandise and meet NFL stars.

As well as performances by NFL cheerleaders and mascots, there will be a mini NFL field, interactive games and a variety of American grub. BBC pundits Osi Umenyiora and Jason Bell and Sky Sports’ Neil Reynolds will be analysing the last Super Bowl before the on-stage entertainment concludes with an exclusive inner circle performance by The Vamps. The NFL UK Live Theatre at 193 Piccadilly will feature new NFL Films footage, Q & As with NFL legends Matt Forte and Paul Posluszny, autograph sessions and a recording of the ‘Around The NFL’ podcast

Keep a close eye on the NFL website for any further announcements and don't miss the London Games Series, with three matches at Wembley Stadium: Seattle Seahawks v Oakland Raiders (October 14); Tennessee Titans v LA Chargers (October 21); and Philadelphia Eagles v Jacksonville Jaguars (October 28). General admission tickets go on sale September 10 via Ticketmaster, with games airing live on BBC and Sky Sports.

Register now for your FREE NFL Event Pass to make sure you don’t miss any of the exciting experiences at NFL Kickoff on Piccadilly. With NFL Event Pass you'll get access to a range of activities on the street, receive free gifts from NFL partners plus be entered for chance to win a number of incredible prizes on the day. Register now at

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