The SMIRNOFFÂ® Nightlife Exchange Project
On November 27 2010, Smirnoff brought an extraordinary Miami-style party to London
Miami comes to London!
After a month scouring the globe for the best nightlife experiences, the Smirnoff Nightlife Exchange Project reached its epic finale on November 27 when 14 cities were paired up to swap nights out, taking the best of their local artists, events, clubs and attitudes, then exporting them to their partner city.
London was twinned with none other than the home of sun, sand, tropical days and neon nights Miami!
Find out what makes a night of Floridian fun
Read our editors picks of the best nights the captial has to offer
Head over to Facebook to find out more about the London night
Discover the extraordinary purity of SMIRNOFF® Vodka.
In addition to live music from Example and DJ sets from Zane Lowe and Jaguar Skills, the night offered the lucky partygoers a taste of Miami as they sippped cocktails at the luxury bed bar. There was also a virtual interactive pool floor, and a beach dancefloor complete with sand and palm trees.
Find out more about the London event at www.facebook.com/SmirnoffGB.
Video from the Nightlife Exchange Project
Download the Smirnoff Nightlife Exchange Project podcast for free and re-live the day when the world swapped nights and Miami landed in East London! Have a listen for an exclusive interview with Zane Lowe and some Miami inspired tunes.
About the Nightlife Exchange Project
People from across the globe came together to suggest what makes the nightlife in their city the best in the world – from fashion trends and musical styles to locally inspired cocktails – and the Smirnoff team then whittled down the ideas and, along with specially appointed nightlife gurus in each country, created a set of unique nights.
The SMIRNOFF and BE THERE words and associated logos are trademarks. © 2010 The Smirnoff Co. Please drink responsibly. Visit drinkaware.co.uk for the facts