The SMIRNOFF® Nightlife Exchange Project

On November 27 2010, Smirnoff brought an extraordinary Miami-style party to London

Miami comes to London!

After a month scouring the globe for the best nightlife experiences, the Smirnoff Nightlife Exchange Project reached its epic finale on November 27 when 14 cities were paired up to swap nights out, taking the best of their local artists, events, clubs and attitudes, then exporting them to their partner city.

London was twinned with none other than the home of sun, sand, tropical days and neon nights Miami!

The party

Zane Lowe on the Miami Live stage Zane Lowe on the Miami Live stage

In addition to live music from Example and DJ sets from Zane Lowe and Jaguar Skills, the night offered the lucky partygoers a taste of Miami as they sippped cocktails at the luxury bed bar. There was also a virtual interactive pool floor, and a beach dancefloor complete with sand and palm trees.

Find out more about the London event at www.facebook.com/SmirnoffGB.

See pictures from the party

Video from the Nightlife Exchange Project



Listen to the podcast!

Zane Lowe takes to the decks at The Smirnoff Nightlife Exchange night in London Zane Lowe takes to the decks at The Smirnoff Nightlife Exchange night in London

Download the Smirnoff Nightlife Exchange Project podcast for free and re-live the day when the world swapped nights and Miami landed in East London! Have a listen for an exclusive interview with Zane Lowe and some Miami inspired tunes.

About the Nightlife Exchange Project

People from across the globe came together to suggest what makes the nightlife in their city the best in the world – from fashion trends and musical styles to locally inspired cocktails – and the Smirnoff team then whittled down the ideas and, along with specially appointed nightlife gurus in each country, created a set of unique nights.



The SMIRNOFF and BE THERE words and associated logos are trademarks. © 2010 The Smirnoff Co. Please drink responsibly. Visit drinkaware.co.uk for the facts