Best Practices For Supporting Effective Multicultural Marketing Strategies

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Best Practices For Supporting Effective Multicultural Marketing Strategies
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National Black MBA Association, Twin Cities Chapter says
The National Black MBA Association Twin Cities Chapter would like to invite you to attend our “Best Practices for Supporting Effective Multicultural Marketing Strategies” event on Tuesday, April 17th, from 6 - 8:30 PM at the Carlson School of Management (3M Auditorium). This event is free to all who are interested.

This thought-provoking discussion will be led by Rudy Rodriguez, a multicultural marketing thought leader. Rudy has held director and senior director level positons in multicultural marketing at General Mills and MillerCoors.

This event is meant to show you how and why you should support effective multicultural marketing strategies in cross functional teams at your respective firms. Rudy will review:

1. Best-in-class examples of multicultural marketing.
2. What a multicultural marketing investment means for non-marketing employees.
3. How employees of color can offer perspective on multicultural marketing communications.
4. How investing in multicultural marketing can help in retention of employees of color.

After Rudy’s discussion, which should last just over an hour, please stay for a networking reception. Appetizers and beverages will be served throughout the evening.

Thanks and we look forward to seeing you there!

NBMBAA – Twin Cities Chapter Program Committee
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By: National Black MBA Association, Twin Cities Chapter

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