Kate O'neill Discussing & Signing Pixels And Place In Nashville

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Kate O'neill Discussing & Signing Pixels And Place In Nashville
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Kate O'Neill - Consultant, Author, Speaker says
Parnassus Books is excited to welcome Kate O'Neill as she reads from and signs Pixels and Place: Connecting Human Experience Across Physical and Digital Spaces.

Buy your copy in advance from Parnassus Books online:
http://www.parnassusbooks.net/book/9780692732267

The distinction between “online” and “offline,” between “digital” and “physical,” once seemingly unambiguous, has begun to blur thanks to the ubiquity of smartphones and personal location data, ad and experience targeting, connected devices, wearable technology, the Internet of Things, and additive capabilities like 3-D printing. The biggest business opportunities for innovative experiences, according to digital marketing expert and "tech humanist" Kate O'Neill, will come from blending the physical and digital worlds intentionally to create a meaningful and integrated human experience. And to do that, we must recognize that human motivations connect these worlds through a transactional data layer, and create experiences with respect for the humanity represented by that data. In looking at the opportunities presented by the convergence of physical and digital, O’Neill also examines the underlying meaning of place, as well as the abundant metaphors of place already in use in digital experience, and how we can shape our audiences' experiences more meaningfully in alignment with our own business objectives. Executives, strategists, marketers, city planners, and anyone who creates experiences for humans will take away valuable insights from this book.

Kate O'Neill is a tech humanist and cultural strategist, as well as a writer, speaker, and observer of meaningful experiences. She is founder and CEO of KO Insights, which helps organizations develop their approach to data-rich experience design so that it is successful for the organization and more meaningful for the people who use their products and services. Kate has been featured in CNN Money, TIME, Forbes, USA Today, and other national media, and has been named "Technology Entrepreneur of the Year," "Social Media Strategist of the Year," a "Power Leader in Technology" and a "Woman of Influence," along with numerous other awards and recognitions. More information about Kate, including ways to connect, can be found at: http://www.koinsights.com/about/about-kate-oneill/
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By: Kate O'Neill - Consultant, Author, Speaker

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