What the URL? An Informational Panel for the Aspiring Food Blogger

Having a WordPress account and a penchant for food snaps doesn't automatically equal food-blogging success. Online whizzes Cathy Erway (Not Eating Out in New York), Billy Lyons (contributor to Zagat Buzz and The Village Voice) and Alex Reichek (Chekmark Eats) give the 411 on picking the perfect platform, landing advertisers, engaging readers and keeping them hungry for more.