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A one-day-only Primark pop-up opens in Soho tomorrow

Photograph: Courtesy Newscast Creative
Primark Staten Island

New York Fashion Week is often considered an invite-only affair, but thanks to a few brands, there are still ways you can get involved and enjoy a piece of the influential cultural event.

If you haven’t been to any of the NYFW events you can actually attend, well, the clock is ticking! Fashion Week ends on September 14, but for style-addicts on a budget, it officially begins tomorrow at Primark’s NYFW Pop-up.

People lost their minds when the cheap clothing brand opened its first New York store on Staten Island in 2017. A little more than a year later, a new outpost landed at Kings Plaza Shopping Center in Brooklyn. Now, on Tuesday, September 11, a temporary Primark pop-up will open in Soho at 138 Wooster Street.

At the one-day-only pop-up, visitors can check out the latest fall and winter collection for women with prices starting at $10. Unfortunately, the shop is only open to the public from 10am to 1pm (when we said temporary, we meant it), but at least it will give you a good excuse to take an extra-long lunch break.

Another bummer is that you can't purchase anything, but if you haven't had a chance to check out the Staten Island or Brooklyn locations yet, this is a good way to get a sneak peek of the clothes first before making the trek out to one of New York's two permanent locations.

Happy window shopping! 

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