Best indie shops: Lower East Side



At owner Kate McGregor's green-chic boutique, eco-conscious fashionistas can scoop up sustainable styles from local designers like Samantha Pleet and Feral Childe, in addition to TOMS shoes and JADEtribe totes (made by Laotian artisans using recycled materials). Beyond its ethically produced collections, the store's low-impact philosophy extends to its bamboo floors and homemade shelving (cobbled together from castoff materials found in Greenpoint). TONY deal: Mention TONY for 15 percent off everything in the shop through May 15. 83 Orchard St between Broome and Grand Sts (212-680-5630,

"Forward fashion" is Marmalade's slogan, and whether current fads are rooted in florals, Southwestern-chic prints or oxfords, this vintage shop manages to source them all. Owner Hannah Kurland is known to shorten hems or alter pieces (which mostly date from the 1960s to the 1980s) to make them more wearable—and save you the hassle of taking them to a tailor. Peppy rainbow walls, well-spaced racks and jillions of shoe displays make rummaging a breeze. Prices start around $50 and go up to $500, but the majority of the pieces fall between $75 and $150. TONY deal: Mention TONY to receive 10 percent off through May 5. 172 Ludlow St between E Houston and Stanton Sts (212-473-8070,

Miss Lonelyhearts
When designing her debut store, Jenny Yuen faithfully channeled the spirit of Nathanael West's 1930s novel about a newspaper advice columnist specializing in romantic woe. The shop's vintage wallpaper evokes an old-fashioned sitting parlor, and the cozy writing nook—complete with antique typewriter—seems the perfect place to sift through correspondence from the lovelorn. The boutique is, as it turns out, the perfect place to browse Yuen's nerdy-flirty ready-to-wear collection ($35--$325) and locally made leather bags ($125--$375), which are sold alongside jewelry from Erica Weiner and Digby & Iona. There are vintage romance novels on hand and a cheekily named Boy Toy Bench where shopping-weary boyfriends can lounge. TONY deal: Mention TONY for 10 percent off everything in the shop through May 15. 250 Broome St between Ludlow and Orchard Sts (212-253-0560,

Part boutique, part art gallery, this elegant space showcases paintings, antiques, designer vintage apparel and accessories, and Pilgrim's own ready-to-wear line. Designer and co-owner Richard Ives balances '60s-inspired cocktail frocks ($110--$410) with flirty bustiers and menswear-style shirts. The selection of unusual jewelry, handbags and sunglasses includes rare finds from Chanel and YSL by way of top-secret Parisian vintage vendors. TONY deal: Mention TONY for 10 percent off all clothes through May 15. 70 Orchard St between Broome and Grand Sts (212-463-7720,

Pixie Market
Gaelle Drevet and Magda Pietrobelli decided to start Pixie Market while vacationing in India, and since 2006, the teensy store and thriving e-commerce site have developed a cult following. Shoppers flock here for the deftly curated selection of pieces from up-and-coming designers: statement accessories by Tranvestite Japan, Daydream Nation and Iosselliani; shoes by Where, ParkLane and Maud; and threads that scream "night out on the town" by Carin Wester, Seneca Rising and Motel. TONY deal: Mention TONY to receive 10 percent off through April 30. 100 Stanton St between Ludlow and Orchard Sts (212-253-0953,

Project No. 8 and No. 8b
Founded by design collaboration Various Projects (for which the house line is named), the sleek Project No. 8 (the women's store) and No. 8b (the men's store) provide experimental spaces for design projects that have no other logical home; exquisitely tailored suits from Siki Im are displayed alongside a cork wallet by Maison Martin Margiela. Considering that the founders based the stores around themes like digression, it's surprising how well the merchandise—culled from dozens of international designers— hangs together. TONY deal: Mention TONY for 15 percent off the Various Projects house line through May 15. Project No. 8, 138 Division St at Canal St (212-925-4271, * No. 8b, 38 Orchard St between Canal and Hester Sts (212-925-5599,

Reed Space
Streetwear hardly gets any hipper than this. The mostly menswear store, which uses wall-hung chairs and old pupil desks to display its merch, lures in shoppers with colorful sneaker displays, then whops them over the head with quirky toys, gripping art books, mad-hot kicks (Clae, Pointer, Volta), badass outerwear (Penfield, Stone Island Shadow) and, of course, funky tees by house brand Staple. TONY deal: Mention TONY to receive 10 percent off through April 25. 151 Orchard St between Rivington and Stanton Sts (212-253-0588,

Save Khaki
Owner-designer David Mullen's Save Khaki and higher-end Save Khaki Unlimited lines provide minimalist, slim-fitting designs in fondle-worthy fabrics for guys (and the girls who love to borrow their clothes). Touchably soft khakis ($100--$150), scarves ($45--$100) and Italian Preventi boots line the shelves, and an antique clock and baskets of Field Notes memo books ($11) fill up the otherwise stripped-down space. 254 Broome St between Ludlow and Orchard Sts (212-614-7283,

Since 2000, owner Rachid Ouassil has stocked his exotic-furniture-and-accessories boutique with gorgeous pieces from Morocco, Turkey, Egypt, and other African, Middle Eastern and Central Asian countries. Tropical-colored walls make for a festive shopping atmosphere, and prices run the gamut: $250 for an ikat-printed ottoman, $7--$10 for Moroccan tea glasses, and $175--$1,800 for Moroccan mirrors constructed of bone, metal and wood. TONY deal: Mention TONY Mention TONY to receive 20 percent off through May 1. 121 Orchard St between Delancey and Rivington Sts (212-539-1771,

Some Odd Rubies
This lovely little shop, which opened in 2003 and specializes in remade vintage clothes, has a cool Parisian vibe. Flirty pieces from house lines SORselects and Some Odd Rubies are the main draw, but the accessories selection includes a host of locally made baubles (Loren Stewart, Veronica Moore, Ashley Kolt), tie-dyed scarves and vintage boots. TONY deal: Mention TONY Mention TONY to receive 20 percent off on SORselects and Some Odd Rubies pieces through May 1. 151 Ludlow St between Rivington and Stanton Sts (212-353-1736,

The Sweet Ones
Walk into this vintage store, and you'll feel like you've been transplanted to some consignment fairyland, complete with a Victorian-era--meets--Clarissa Explains It All wardrobe, a papier-mch tree planted at the center of the shop, a wooden swing (owner Alyssa Pallett is known to encourage customers to climb aboard), a diner booth, a Flintstones vending machine and a hot-pink bike. You see, the Sweet Ones is designed to attract the inner child in NYC's best-dressed girls: "Growing up, I lived vicariously through Barbie's wardrobe," says Pallet. "I sell things that remind me of what my Barbies wore, and gowns that little girls fantasize about." Accordingly, the clothes are just as unusual as the decor, and most of them fall in the $60--$120 range. A-list designers include Oscar de la Renta, Escada and Vivienne Westwood, but you can also score indie fave Bitches with Cigarette Burns' lace tops and velvet leggings. TONY deal: Mention TONY Mention TONY to receive 20 percent off through May 20. 132 Allen St between Delancey and Rivington Sts (917-675-3106,

Wendy Mink Jewelry
Jewelry designer Wendy Mink's globe-trotting past informs her current work, in which she blends aspects of Victorian and Indian design to create contemporary classics using semiprecious stones, gold vermeil, resin and sterling silver. Handcrafted in her Tribeca studio and sold online and in her 500-square-foot boutique, Mink's wearable gold cuffs ($170--$200), colorful pendants ($98--$225) and chunky cocktail rings ($98--$245) will take you from day to night, downtown to uptown—and anywhere else you need to go. TONY deal: Mention TONY Mention TONY for 15 percent off all new jewelry through April 30. 72 Orchard St between Broome and Grand Sts (212-260-5298,

  1. 1
  2. 2