Just opened: Hollister Co.

Whether you’re a pro at riding the waves or just want to hang ten in style, hit up Hollister’s inaugural NYC emporium for an extensive selection of surfer fashion—and to get a glimpse of their scantily clad coed greeters. The massive space, outfitted with boardwalk-like walkways and large screens projecting live beach footage, is designed to make you feel like you’re walking along Huntington Pier in Southern California. And you can inject some Cali style into your wardrobe by picking up cutoff jean shorts ($38), flower-print miniskirts ($40), plaid long-sleeved shirts ($40) and cotton tank tops in every color ($16). 600 Broadway at E Houston St (212-334-1922)—Rachel LeWinter

Surfing guide
The best shops, spots and fashion. Plus: Expert tips and how to win lessons and gear.

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