New in Brooklyn

Not everything is closing; a slew of new stores are popping up in Brooklyn. Here are six.



Rose Red & Lavender
Williamsburg gets an early dose of spring thanks to the exotic flowers and beautiful blooms from this flower shop—the first to in the neighborhood in over a decade. Opened by local residents Kimberly and Enrique Sevilla after one too many flowerless dinner parties, the quaint boutique specializes in modern and romantic arrangements with a “laid-back Brooklyn aesthetic.” The duo will happily create bouquets and centerpieces for any event, from an elegant wedding to a child’s birthday party. In the store, you’ll find a unique selection of miniature orchids, along with other wares from around the world, such as flowers and handmade garden tools from Britain and Japan, Czech glassware, and La Maison d’Absinthe spoons and glasses. 653 Metropolitan Ave between Leonard St and Manhattan Ave, Williamsburg, Brooklyn (718-486-3569)—RL


Peachfrog
It’s amazing to see new stores opening in this economy, but we’re even more thrilled when shops open that stock wares we can actually afford. This 6,500-square-foot discount boutique is a cross between a wholesale liquidation store and a permanent sample sale. Up for grabs is a treasure trove of high-quality, low-priced loot (all brand-new!), with shipments arriving daily from all over the world. You can score 70% to 90% off clothing and home goods from Betsey Johnson, Miss Sixty and Diesel, to name a few. Among the unbeatable deals are designer jeans for $25 (originally $165 to $275), patent leather knee-high boots for $40 (normally $330), and hand-carved trays and bowls for $10 to $20 (instead of $40 to $155). Try your luck at “The Pit,” the shop’s closeout section that offers items for $5 and under. 136 North 10th St at Berry St, Williamsburg, Brooklyn (718-387-3224, peachfrog.com)—RL



Star Salon
In lieu of a serene, calming ambience that many spas employ, this new Boerum Hill spot adopts a hip retro look instead, which includes bold splashes of color, mod circular rugs and orange translucent chairs. The funky salon is a one-stop shop for all your beauty needs, offering haircuts, massages, waxing, reflexology, Reiki and more. Don’t be overwhelmed by the options, though; if you count yourself among the beauty clueless, owner and professional makeup artist Shonnette Broomes (who has more than 20 years of experience) is willing to teach you the tricks of the trade. Stop in for a Makeup 101 session ($40), try some lavish lash extensions ($100), get a quickie manicure or pedicure ($20 to $30) or give your locks some TLC—Broomes is also a dreadlocking specialist. 395 Atlantic Ave between Bond and Hoyt Sts, Boerum Hill, Brooklyn (917-637-9485)—CM



Deluxa
Formerly called Go Fish!, which was then run out of the front of a vintage-loving couples’ ground floor apartment, Deluxa is the same concept, but bigger and better. Now owned by Kristen Stocks (another vintage hound) the store has expanded to fill the entire first floor, making it feel airier and less cramped—which is a good thing, given just how much stuff fills the shop. Quirky and colorful are the guiding design principles and they extend to fashion and accessories, furniture and housewares—even music. Funky ’50s wall clocks, weird barware and an amazing selection of Danish modern furniture is all arranged in lovely tableaux. The clothing is in pristine condition (with a few designer labels mixed in) and the prices are much lower than anything you’d find in the East Village. Stocks is incredibly friendly and helpful, so if she thinks that floral shift looks horrible on you, she’ll let you know in the nicest possible way. 187 Sackett St between Henry and Hicks St, Carroll Gardens, Brooklyn (347-721-3401, deluxanyc.com)—EW



Eponymy,
Although this new shop has the air of a gallery (white walls, vitrines), there’s certainly no need for whispering and owner Andrea Miller encourages touching. Filled with an eclectic mix of new and vintage clothing (Alternative Apparel sweatshirts mingle with white lace frocks from the turn of the century), Miller doesn’t adhere to one credo or design philosophy. Instead she takes a populist approach to curating her store, evidenced by her recent front-window display: President Obama’s head dangled from quirky earrings, a cherry red ’80s phone in the shape of lips sat awaiting a call, and a gorgeous vintage dress made the mannequin come alive. The best part is that everything—even the photography, art and interesting tchotchkes for sale—is priced on the inexpensive side. 466 Bergen between Fifth and Flatbush Aves, Park Slope, Brooklyn (718-789-0301, shopeponymy.com)—EW



Fusion Designs Gallery
Nestled along a commercial stretch of a Brooklyn street better known for its Middle Eastern restaurants, bars, and more recently, a couple of ubiquitous big-box shops, the arrival of this pristine boutique-gallery is a welcome addition to the neighborhood. Uniting the expertise of partners Lee Dillon and Greg Schmitz, the concept grew out of the duo’s complementary talents and a desire to showcase the works of Dillon—a fine artist equally skilled at illustration, sculpture and jewelry design—and his parents, the renowned illustrators, Leo and Diane Dillon. The gallery offers a selection of the company’s art cards which are sold individually ($3.25) and in boxed sets of ten ($16). The stunning assortment ranges from painterly, hand-drawn work to more abstract computer-generated images based on seasonal themes. There’s also a delightful selection of fantasy animals geared toward little ones. “A customer came in the other day and purchased a box of our animal cards and she was going to frame them for her child’s room,” says Schmitz. The stationery line has been sold internationally since 2001. Now the gallery, with a roster of shows curated by Schmitz, offers the perfect blend of commerce and culture while introducing collectors, aficionados, and the greater public to the inimitable creative talents of the Dillons. 140 Atlantic Ave between Clinton and Henry Sts, Boreum Hill, Brooklyn (718-522-2037, fusiondesignsgallery.com)—ML

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