New stores (April 29--May 5)

  • Pashley Princess Sovereign bicycle, $1,295, at Adeline Adeline

  • Bern Berkeley helmet, $70, at Adeline Adeline

  • Gant Rugger blazers with dead-stock buttons, $495

  • Gant Rugger fitted baseball jackets, $395

  • In&Out

  • Brooklyn Royalty x Fancy Sexy Me knuckle-dusters with engraved hearts, $90, at Kingdom

  • Customized tee, $32, at Kingdom

  • Marie Robinson

  • Spa Merge

Pashley Princess Sovereign bicycle, $1,295, at Adeline Adeline

Adeline Adeline You won’t find spandex shorts or bulky gear at Tribeca’s newest bicycle shop, where owner Julie Hirschfeld offers a fashionable selection of European two-wheelers and snazzy accessories. The minimalist store, which displays bicycles on pastel wooden stands, allows shoppers to test ride bikes at nearby Washington Market Park or along the West Side Greenway path. We’re aching for a spin on one of Pashley Princess Sovereign cycles ($1,295), which are built in the U.K. town Stratford-upon-Avon and come with wicker baskets, perfect for schlepping Saturday Greenmarket goodies. Gentlemen, meanwhile, might take to the Pashley Guv’nor one-speed ($1,595), an updated path racer from the 1930s, adorned with leather grips, a Brooks saddle and titanium rails. Sold? Keep your noggin in one piece with a lightweight Bern Berkeley helmet ($70). 147 Reade St between Greenwich and Hudson Sts (212-227-1150, Mon--Fri noon--8pm; Sat, Sun noon--9pm.

Gant Rugger Midwestern transplants and bankers in search of new weekend wear will go bananas for this brand’s all-American menswear line. The design of the 700-square-foot West Village space mimics the label’s old New Haven factory in the late 1940s, right down to the cast-iron fixtures and steel benches. On the shopping front, we’re eyeing the handsome blazers with dead-stock buttons ($495), fitted baseball jackets ($395) and preppy plaid button-downs ($115). 353 Bleecker St between W 10th and Charles Sts (212-620-5949, Mon--Sat 11am--8pm, Sun 11am--7pm.

In&Out This Swiss beauty brand’s first U.S. flagship is like the Apple Store of grooming gear. The futuristic white-walled space houses a touchscreen computer that helps customers find their perfect skin regime. The company’s products (food supplements, oils, creams, etc.) tackle such skin issues as acne and ageing. Shoppers willing to spend MAC prices on skin care can score In&Out’s whitening face mask for $60 and Phenomenal Skin Revitalizing Complex oral tablets for $65. Mention TONY to receive 10 percent off all purchases through May 13. 1007 Madison Ave between 77th and 78th Sts (212-288-4521, Mon--Wed, Fri, Sat 10am--6pm; Thu 10am--7pm.

Kingdom Bob Bland’s Williamsburg boutique and bar is business in the front, party in the back. On the retail side, she showcases locally sourced apparel, jewelry and accessories, including Brooklyn Royalty x Fancy Sexy Me knuckle-dusters with engraved hearts ($90) and Milagros Melendez hand-painted canvas totes ($75--$90). On the imbibing tip, full-bar offerings include champagne-and-limoncello cocktails for just $5. Get sauced and sign up to create a DIY tee: For $32, shoppers select their own ink color and graphic, and walk out with a customized shirt in 45 minutes. Mention TONY to receive a free glass of champagne with any purchase through May 15. 170 North 4th St between Bedford and Driggs Aves, Williamsburg, Brooklyn (917-349-9155, Thu--Sun noon--8pm.

Marie Robinson Don’t be surprised if you find yourself dodging paparazzi after you get your hair cut by one of this salon’s 13 powerhouse stylists (there’s even a private elevator for famous folks to use). Owner Marie Robinson, whose A-list clients have included Scarlett Johansson and Natalie Portman, has jumped ship from her former employer, Sally Hershberger, to open a place of her own with hair guru and business partner Abell Oujaddou. The prices are comparable to other upscale salons: Men’s cuts start at $95; women’s at $125; highlights at $250; and blow-outs at $65. 155 Fifth Ave between 21st and 22nd Sts, fourth floor (212-358-7780, Mon--Sat 9am--6pm.

Purl Soho Sister shops Purl (for knitting supplies) and Purl Patchwork (for fabric needs) are merging into one huge crafting megastore. Owners Joelle and Jennifer Hoverson, and Page Norman, have stuffed the brick-walled space with artist Charley Harper’s nature-themed needlepoints ($50--$350), Liberty of London’s brightly printed fabric ($38 per yard) and Knit Collage’s hand-spun sequined and beaded yarns ($35 per skein). The shopkeepers eventually plan to host classes on sewing, weaving, embroidery and needlepoint. 459 Broome St between Greene and Mercer Sts (212-420-8796, Mon--Fri noon--7pm; Sat, Sun noon--6pm.

Sephora Picture yourself gleefully testing makeup in one of the world’s best beauty havens—sans the Manhattan crowds. This 1,500-square-foot branch, located inside the Staten Island Mall’s JCPenney, carries hard-to-find cosmetics from brands such as Korres, Clarisonic, Peter Thomas Roth, Oscar Blandi, Ojon and ghd. The first 750 beauty junkies to visit on opening day will receive a makeup bag with free samples. JCPenney, 140 Marsh Ave at Ring Rd, Staten Island (718-982-9776, Mon--Sat 10am--9:30pm, Sun 11am--6pm. Opens Fri 30.

Spa Merge You get what you pay for at midtown’s newest spa, located on the ground floor of Hilton Club’s West 57th Street building. Everything about the place—the en-suite vanities, the fancy aromatics, the little vanilla wafers served at the end of a muscle-melting massage—is opulent. The menu features a range of services, from the au naturel (a 90-minute organic massage with lavender oil for $175) to the scientific (a 30-minute salicylic-mandelic facial peel). The spa also offers manis and pedis ($25--$100), waxing ($15--$140), spray tanning ($75 for 30 minutes), X-Treme Lash extensions ($300--$450), and a variety of splash therapies (like a 45-minute lemongrass mimosa body scrub for $85) that all end beneath the Vichy Rain Bar. Mention TONY to receive a complimentary 30-minute facial when booking a 60-minute (or longer) massage, a 30-minute massage when booking a 60-minute (or longer) facial, or a complimentary body scrub when you book a Sun Mist spray tan, through May 31. 102--108 W 57th St between Sixth and Seventh Aves (646-484-4104, Mon--Fri 9am--8pm, Sat 9am--7pm, Sun 10am--6pm.

Compiled by Jayme Cyk, Lorraine Espinosa, Ashlea Halpern, Laura Lanz-Frolio, Emily Roitman and Jenaya Singleton. Got store news? E-mail

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