New stores (August 15–21, 2013)

  • Alumni

  • Adidas high-top sneakers, $130, at Alumni

  • Only NY NYC tee, $32, at Alumni

  • Flint and Tinder pop-up

  • Flint and Tinder colored briefs, $22 each

  • Teranishi minimalist wallet, $85, at Flint and Tinder pop-up

  • The Mason Shaker cocktail shaker, $29, at Flint and Tinder pop-up

  • Photograph: Melissa Sinclair

    MW10018 plus

  • Photograph: Melissa Sinclair

    Lumete oversize sunglasses, $245, at MW10018 Plus

  • Photograph: Alvina Lai

    Dessu colorblock blouse, $325, at MW10018 Plus

  • Photograph: Alvina Lai

    Kai D denim button-up shirt, $225, at MW10018 Plus

  • Wonder Lee Scrabble bowtie, $30, at QNS Urban MKT

  • Ely & Road reclaimed-wood side tables, $185 each, at QNS Urban MKT

  • Sweaty Betty printed capris, $105

  • Sweaty Betty lightweight athletic tank, $100

  • Vianova

  • Photograph: Melissa Sinclair

    Tallawa halter top, $65, at Vianova

  • Photograph: Melissa Sinclair

    Tandava 3-D–printed bracelet, $20, at Vianova



  • Price band: 2/4

Owner Gene Han transformed the former Rugged Sole shop into a sneakerhead’s dream—walls are lined with hundreds of kicks from brands such as Nike, Adidas, Vans and Converse. Although you’ll find a small assortment of guys’ streetwear staples, such as G-Star Raw jeans ($144–$210), Only NY graphic tees ($32) and Play Cloths illustrated tanks ($28), sneakers for men ($50–$300) and women ($45–$250) are the store’s specialty. Men’s highlights include Nike classic high-tops ($120) and Opening Ceremony x Adidas limited-edition neon-detailed sneakers ($178). Ladies will find Opening Ceremony x Adidas canvas printed styles ($90) and Vans classic slip-ons ($42–$55). 298 Utica Ave at Union St, Crown Heights, Brooklyn (718-953-4696, Mon–Sat 10am–8pm, Sun 10am–6:30pm.

  1. 298 Utica Ave, (at Union St)
More info

Chic Rattle & Roll

  • Price band: 2/4

Friends Danielle Mazzurco and Lisa Dunn’s boutique on wheels boasts trendy men’s and women’s threads ($25–$80) and unisex accessories ($10–$35). Check the website for the punked-out, pink-and-black truck’s location, which changes every few weeks. There are only five of most items, but we recently spotted fedoras ($35), EyeDesign sunglasses ($25), a Flying Tomato chiffon maxidress ($62) and a Mono B faux-leather top ($42). Mention TONY for 20 percent off all purchases through Dec 31. Locations throughout the city; visit

  1. Locations throughout the city, (visit
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Flint and Tinder pop-up

  • Price band: 3/4

This local menswear brand is taking over Story, a 2,000-square-foot shop that features rotating designers, similar to a gallery. As part of its Made in America shopping concept, you’ll find more than 100 U.S.-manufactured brands curated by Flint and Tinder founder Jake Bronstein. Guys will love Flint and Tinder white crew socks (two pack $16), vintage-looking briefs ($22) and straight-leg denim jeans ($89), arranged against a cross-country wall road map. Great gifts from other American brands include Teranishi minimalist wallets ($85) and the Mason Shaker cocktail shakers ($29). 144 Tenth Ave at 19th St (212-242-4853, Mon–Wed, Fri, Sat 11am–8pm; Thu 11am–9pm; Sun 11am–7pm. Through Sept 29.

  1. 144 Tenth Ave, (at 19th St)
More info

MW10018 Plus

  • Price band: 3/4

After working as a designer and merchandiser in Hong Kong for 23 years, Monique Wong opens a store dedicated to showcasing her own clothing line, MW10018, as well as garb from five other local designers: Dessu, Kai D., Huffdust, Lumete and Simply Natural Clothing. Expect to find an impressive collection of casual yet chic menswear ($40–$400), womenswear ($48–$525) and accessories ($35–$275). Ladies’ highlights include Dessu colorblock blouses ($325), house-label sheer maxidresses ($398) and Lumete oversize sunglasses ($245). Men should look for Huffdust graphic tees ($45) and Kai D. denim button-down shirts ($225). Shoppers wanting a more personalized garment can make an appointment to meet with Wong and create their own piece. Custom designs are priced on a case-by-case basis, and take between four to eight weeks to complete. 239 Mulberry St between Prince and Spring Sts ( Tue–Sun noon–7pm.

  1. 239 Mulberry St, (between Prince and Spring Sts)
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  • Price band: 3/4

Each Saturday, dozens of local vendors hawk food ($2–$15), jewelry ($5–$50) and art ($20–$190) inside the historic Standard Motor Parks building in Long Island City. In the 4,000-square-foot space, you’ll find handmade goods such as Ely & Road reclaimed-wood side tables ($185) and Wonder Lee funky scrabble bowties ($30) that can be customized with up to six letters. Snack on Vine and Ice artisanal ice cream ($4), including a movie-night flavor that mixes a buttered-popcorn base with toasted raisins and dark-chocolate flakes. Don’t leave without visiting Brooklyn Grange, a rooftop farm above the market that shoppers can tour for free during their trip (11am–3pm). 37-18 Northern Blvd at 37th Ave, Long Island City, Queens ( Sat 11am–6pm.

  1. 37-18 Northern Blvd, (at 37th Ave)
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Sweaty Betty

  • Price band: 3/4

Lululemon, watch your back: British activewear brand Sweaty Betty finally arrives stateside with its first NYC store. The fitness-meets-fashion label provides women with versatile threads, such as packable running jackets ($175) featuring an elastic pull on the front zip that doubles as a hair band. Workout must-haves include printed capris ($105), colorful dance shorts ($80) and lightweight athletic tanks ($100). Test out your new gear and get fit for free at the store’s in-house studio, where fitness classes take place (just sign up for a gratis membership). Fitness professionals always receive 20 percent off loot both in-store and online. 77 Mercer St between Broome and Spring Sts ( Mon–Sat 11am–7pm, Sun noon–6pm.

  1. 77 Mercer St, (between Broome and Spring Sts)
More info


  • Price band: 3/4

Veteran antique connoisseurs and vintage collectors Sebastian and Colleen Vianova relocate their year-old Clinton Hill shop to a more intimate space just three doors down. The duo stocks women’s clothes ($25–$300), accessories ($25–$1,000) and housewares ($25–$400), combining locally made duds with vintage and antique treasures. The 650-square-foot space boasts crown moldings, glass doorknobs and built-in cabinets for displaying Tallawa halter tops ($65), Spirito gradient skirts ($40) and Tandava Brooklyn-made 3-D–printed bracelets ($20). One-of-a-kind picks include a ’70s Gunne Sax lacy dress ($85), a fully functional Audio Plus 1960s record player ($55) and a ’70s Fred Perlberg wide-leg jumper ($280). Finish your throwback look with 1840s Biedermeier floral brooches ($254) and mid-1800s Italian hairpins ($135). Mention TONY in store or use code “TONY1” online for 20 percent off all purchases through Sept 15. 711 Myrtle Ave between Spencer and Wallworth Sts, Clinton Hill, Brooklyn (646-628-6283, Mon–Wed, Fri–Sun by appointment; Thu 5–10pm.

  1. 711 Myrtle Ave, (between Spencer and Wallworth Sts)
More info

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