New stores (August 1–7, 2013)

  • Daredevil Tattoo

  • Photograph: Melissa Sinclair

    DRKSHDW pullover, $483

  • Photograph: Melissa Sinclair

    DRKSHDW wax-coated black jeans, $466

  • Ethik NY x POW!! Skateboards skate deck, $55

  • Ethik NY Hawaiian-print hat, $30

  • Windup robot figure, $18, at HypnoTronic Comics

  • Photograph: Arthur Greenberg

    Kate Spade Saturday pop-up

  • Kate Spade Saturday denim floral jacket, $140

  • Kate Spade Saturday leather slip-ons, $65

  • Kate Spade Saturday floral canvas satchel, $160

  • Photograph: Danika Faulkner Photography

    Sarah Janks antique ivory gown, $3,000, at Lovely Bride

  • Ti Adoro pearl drop earrings, $115, at Lovely Bride

  • Watters A-line gown with illusion neckline, $1,900, at Lovely Bride

  • Lush

  • Lush fragrant soap slabs, $6–$9 each

  • Maiyet

  • Maiyet leather shoulder bag, $1,250

  • Maiyet gold metal-cast and hand-carved bone earrings, $895

  • Photograph: Jody Kivort


  • Mykita double-bridge sunglasses, $452

  • Mykita oval glasses, $649

  • Photograph: Melissa Sinclair

    Pierre Emile Lafaurie poplin button-down shirt, $128, at Sean

  • Photograph: Melissa Sinclair

    Pierre Emile Lafaurie striped tie, $88, at Sean

  • Shinola roll-top backpack, $595

  • Shinola bike, $2,950

  • Shinola leather iPhone wristlet, $185

  • Robotis Bioloid stem kits, $349 each, at Tinkersphere

  • Tortoise & Blonde faux-wood sunglasses, $137

  • Tortoise & Blonde gradiant glasses, $137

  • Vanity Projects

  • Raqstar Nails manicure, $60, at Vanity Projects

  • Warby Parker aviators, $195

  • Photograph: Catalina Kulczar-Marin

    Warby Parker round-frame sunglasses, $150

Daredevil Tattoo

Daredevil Tattoo

  • Price band: 3/4

In 1997, when tattooing was legalized in New York after a 36-year ban, friends Michelle Myles and Brad Fink opened their first parlor, on the Lower East Side. The duo has made a name for itself by inking musicians such as Joan Jett and Boy George. This new locale is just seven blocks south of the original, and features pressed-tin ceilings and Art Deco–tiled floors. Drop in or make an appointment to get yourself stamped. Tattoos start at $100, with custom designs costing $200 per hour. Vegans will rejoice at the animal-free inks available. 141 Division St between Essex and Ludlow Sts (212-533-8303, Daily noon–10pm.

  1. 141 Division St, (between Essex and Ludlow Sts)
More info

DRKSHDW pop-up

  • Price band: 4/4

CFDA Award–winning designer Rick Owens unveils his first temporary shop for this edgy line (pronounced “dark shadow”). Unlike his eponymous menswear-exclusive label, DRKSHDW offers clothing for both guys ($290–$1,900) and girls ($330–$1,670), as well as accessories ($200–$745) and footwear ($650–$830)—all with a dark, urban aesthetic. Be prepared to shell out big bucks for high-end versions of streetwear classics, such as men’s high-top sneakers ($721), soft pullovers adorned with understated graphics ($483) and wax-coated black jeans ($466). Top picks for women include leather-sleeve denim jackets ($1,145) and extra-skinny denim ($400). 70–72 Wooster St between Broome and Spring Sts ( Tue–Sat noon–7pm, Sun noon–6pm. Through Oct 26.

  1. 70–72 Wooster Sts, (between Broome and Spring Sts)
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Ethik NY

  • Price band: 2/4

In 2011, while students at Pace University, Alex Hage-Boutros and Chris Jennings opened their first pop-up shop in the Financial District, selling printed tees, crew-neck shirts and hoodies of their own design. Two years later, the pair has expanded their label into casual men’s clothing ($24–$56) and accessories ($26–$55). You’ll find the full line at their first permanent store, where Jennings acts as the main designer and Hage-Boutros handles marketing and finances. The Americana-styled space features brick walls, an early-1900s wood chandelier with a brass-eagle figurine and hardwood shelves, displaying Ethik NY five-panel and snapback hats ($26–$30). Check out colorful tanks with printed front pockets ($32), Hawaiian-print hats ($30) and skate decks ($55) made in collaboration with POW!! Skateboards. 160 Orchard St between Rivington and Stanton Sts (732-690-8738, Daily noon–8pm.

  1. 160 Orchard St, (between Rivington and Stanton Sts)
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HypnoTronic Comics

  • Price band: 2/4

Geekiness and girl power unite at the first female-operated comics store in the five boroughs. Former HR administrator Joy Ghigliotti aims to make the shop chick-friendly by offering quirky jewelry ($3–$50) and bags ($4–$45), alongside comics ($1–$20), action figures ($2–$70) and memorabilia ($5–$20). The 800-square-foot space is packed with an assortment of new and vintage sci-fi, horror, fantasy and pop-culture artifacts ($1–$2,400). Catch up on the latest issue of The Walking Dead ($3) before shopping for Blue Q recycled bags ($18) and windup robot figures ($18). Mention TONY for 10 percent off most items (some vintage exclusions may apply) through December 31. 156 Stuyvesant Pl between Hyatt and Schuyler Sts, Staten Island (718-720-0001, Mon–Sat 11am–7pm.

  1. 156 Stuyvesant Pl, (between Hyatt and Schuyler Sts)
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Kate Spade Saturday pop-up

After debuting four 24-hour shoppable touch-screen store windows, Kate Spade’s casual and more affordable sister line brings its colorful women’s threads ($25–$220) and accessories ($10–$220) to the Meatpacking District for the label’s first stand-alone store in the U.S. Try on cotton crop tops ($65) and light-denim jackets ($140), and add on floral canvas satchels ($160) and leather slip-ons ($65). You’ll also find chic home goods and accessories, including printed iPhone cases ($25) and striped drinking glasses (four for $30). 30 Gansevoort St at Hudson St (212-242-2350, Mon–Sat 11am–7pm, Sun noon–6pm. Through Oct 31.

  1. 30 Gansevoort St, (at Hudson St)
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Lovely Bride

  • Price band: 3/4

Dissatisfied with the wedding-gown options she encountered while shopping for her own nuptials, Lanie List opened her West Village bridal boutique in 2010. She’s since moved farther downtown to a space almost twice the size, offering brides-to-be a relaxing experience with minimal pressure. The exposed-brick shop is decorated with vintage chandeliers and gilded mirrors, housing eight fitting rooms that feature themes such as glitzy Gatsby and bohemian Coachella. Book an appointment to browse picks from indie labels (Carol Hannah Whitfield crystal-embellished gowns run for $2,000–$5,000) and bigger bridal names (Watters frocks with floral-netted busts are $1,500–$4,000). Complete your look with delicate Twigs & Honey floral crowns ($300) and Tessa Kim feather fascinators ($75–$145). Mention TONY for 10 percent off all purchases through August 11. 182 Duane St between Greenwich and Hudson Sts (212-924-2050, Tue–Fri 11am–8pm; Sat, Sun 11am–7pm.

  1. 182 Duane St, (between Greenwich and Hudson Sts)
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  • Price band: 2/4

Founded by British trichologist Mark Constantine in 1995, this cruelty-free beauty brand opens its fifth NYC store (the others are in Union Square, Soho, Midtown West, and on the Upper West Side). Chalkboard walls and blond-wood cabinets filled with natural bath and body products—many of them vegan—make the small space feel like a modern kitchen. In an effort to avoid using preservatives, nearly half of the offerings are sold in solid form, including fizzing bath bombs ($4–$7), fragrant soap slabs ($6–$9) and deodorant bars ($7–$9). Liquid items, such as Fair Trade honey shampoos ($10–$30) and Dream Cream olive-oil-and-cocoa-butter body creams ($27), are packaged in 100-percent-recycled pots and bottles. Sampling is encouraged, most noticeably at the Fresh skin-care bar, where staffers provide complimentary facials using the handmade face masks ($7) that are displayed on ice. Don’t leave without testing the small assortment of cosmetics, including liquid lipsticks, cream eye shadows and translucent powder ($19 each). 206A E 86th St between Second and Third Aves (212-249-5194, Mon–Sat 10am–9pm, Sun 11am–8pm.

  1. 206A E 86th St, (between Second and Third Aves)
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  • Price band: 4/4

In 2010, Paul Van Zyl (a lawyer and human-rights pioneer), Kristy Caylor (a fashion consultant for labels such as Band of Outsiders) and Daniel Lubetzky (founder of Kind Healthy Snacks and PeaceWorks Inc.) started this luxury womenswear brand in partnership with Nest (, a nonprofit that helps artisans around the world design and export their goods. This is Maiyet’s first stand-alone store, offering women’s apparel ($305–$1,550), sophisticated accessories ($385–$1,850), and semiprecious and fine jewelry ($550–$8,500) designed in Colombia, India, Indonesia, Kenya, Italy and Peru, and made in NYC. The minimalist 2,500-square-foot space features mirror-paneled walls, blond-oak floors, architectural steel fixtures and ceiling-hung LED lights. Highlights from the unique collection include leather moto jackets ($1,129), whimsical silk dresses ($315–$1,550) and double-layer miniskirts ($795–$895). Complete your look with bird-closure calfskin clutches ($1,850) and hand-cast cuff bracelets ($550–$2,220). 16 Crosby St between Grand and Howard Sts (212-343-9999, Tue–Sat 11am–7pm, Sun noon–6pm.

  1. 16 Crosby St, (between Grand and Howard Sts)
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  • Price band: 3/4

This German eyewear label opens its first U.S. location for handmade-in-Berlin unisex frames ($400–$2,000). Housed in an Art Deco–style factory building, the store maintains an industrial look with modern steel encasements and glasses perched on individual backlit shelves. Try on double-bridge sunnies ($452), tortoiseshell glasses with screwless hinges ($504) and lightweight, snap-proof specs ($649). Prescription lenses aren’t included in the frame price, but an in-house optician ($50–$85 per visit) can help you determine exactly what you need. 109 Crosby St at Prince St (212-343-9100, Mon–Sat 11am–7pm, Sun noon–6pm.

  1. 109 Crosby St, (at Prince St)
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  • Price band: 2/4

After fanatically purchasing entire collections of designer Pierre Emile Lafaurie’s minimalist men’s sportswear during trips to France more than 20 years ago, marketing exec Sean Cassidy befriended the Parisian and the two set out to sell Lafaurie’s creations stateside. This shop marks the brand’s fourth NYC location (the others are in Soho and on the Upper East and West Sides), exclusively selling Pierre Emile Lafaurie goods. The 500-square-foot space uses vintage furnishings and chocolate-hued accents to create an air of understated elegance, echoing the sophistication of European-manufactured shirts ($98–$148), pants ($110), suits ($395–$620) and outerwear ($175–$425). More casual offerings include poplin button-down shirts ($128), slim-fit pants ($138) and merino-wool pullovers ($128). Round out your look with polka-dot scarves ($68) and wide silk ties ($195). 13 Eighth Ave at 12th St (212-727-2180, Mon–Sat 11am–8pm, Sun noon–7pm.

  1. 13 Eighth Ave, (at 12th St)
More info


  • Price band: 3/4

For Michigan-designed and -manufactured watches ($475–$725), handcrafted bicycles ($1,950–$2,950), leather wallets ($125–$250) and journals ($7–$20), check out this shop-café hybrid. The two-story boutique is the first NYC location for the Detroit brand, which shares space with the Smile newsstand and café, brewing up Plowshare coffee ($2–$5) and serving pastries and sweets ($2–$5) on the ground floor. Mixing the industrial feel of the Motor City and NYC history, the store is decorated with cool antiques, including a 1930s bronze map that used to hang in Rockefeller Center. Pick up women’s stainless-steel leather-strap watches ($550) and leather cross-body bags ($225–$295), as well as men’s canvas-and-leather backpacks ($525). 177 Franklin St between Greenwich and Hudson Sts (917-728-3000, Mon–Sat 11am–7pm, Sun noon–6pm.

  1. 177 Franklin St, (between Greenwich and Hudson Sts)
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  • Price band: 3/4

Engineering buffs will flock to this mechanical mecca, featuring all things robotic and crafty. Brooklyn-born owner Sharon Gershi graduated from NYU in 2011 with a degree in electrical and computer engineering, and invites tinkerers of all ages to enhance their creativity with a selection of kits and gadgets ($10–$1,200) for the mechanically inclined. Those looking to dabble in robotics can pick up beginner bots such as the Elenco Follow Me Robot ($40), designed to trail behind the builder. Gamers can assemble their own video games with Nootropic Design Hackvision sets ($34), while skilled workers looking for a challenge can check out Robotis Bioloid Premium kits ($1,200) and build the shop’s most advanced humanoid robot. Mention TONY for 10 percent off all purchases through Wednesday 7. 304 E 5th St between First and Second Aves (646-449-8581, Mon–Sat noon–9:30pm, Sun noon–7pm.

  1. 304 E 5th St, (between First and Second Aves)
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Tortoise & Blonde

  • Price band: 2/4

Launched in New Jersey by father-son team Steven and Evan Weisfeld in 2010, this affordable e-commerce eyewear company sets up a permanent shop on the second floor of Urban Outfitters’ Noho store. You’ll find the full 35-piece collection ($97–$177, including lenses), as well as a limited-edition line exclusive to Urban Outfitters, stylishly displayed in retro-fitted Roadie cases, once used by musicians to carry equipment. Standouts for men include faux-wood sunglasses ($137) and semi-rimless specs ($117), while ladies should look for cat-eye frames ($97) and tortoiseshell glasses ($97). Have your prescription filled in the frames of your choice—the finished product will be shipped to you for free in just three to five days. Mention TONY in-store or use discount code “TONY2013” on the Tortoise & Blonde website for 15 percent off any frames through August 15. 628 Broadway between Bleecker and E Houston Sts (212-475-0009, Mon–Sat noon–8pm, Sun noon–6pm.

  1. 628 Broadway, (between Bleecker and E Houston Sts)
More info

Vanity Projects

  • Price band: 3/4

Art curator and licensed nail technician Rita de Alencar Pinto spent years doing intricate nail art at events such as Brooklyn Museum’s Artists Ball 2013 and during a residency at MoMA PS1. She opens her first salon in a gallery-like space, featuring four manicure stations, two pedicure chairs and video-art installations projected on the walls. Grab a pair of wireless headphones for listening to the videos and sit back to enjoy a manicure ($30–$40), pedicure ($40–$80) or nail art ($30 and up). There are currently four artists on staff: Raquel Nevarez, who can illustrate anything from sight; Mr. Luis, whose speciality is pointed talons ($100–$150); Miku Tsutaya, who creates super-long, Harajuku looks ($100–$150); and Jane Weiner, whose hand-painted designs of Daria and Shel Silverstein’s The Giving Tree have earned her the No. 12 spot in the country by Nails Magazine. Pinto plans on bringing in more artists from around the world, such as Mad Nails from Florida, Spifster from Chicago, Hana 4 from Tokyo and Britney Tokyo from Los Angeles. Mention TONY for 20 percent off nail art (excluding artist-in-residence program) through August 15. 99 Chrystie St between Grand and Hester St, second floor (646-410-2928, Daily noon–8pm.

  1. 99 Chrystie St, (between Grand and Hester Sts, second floor)
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Warby Parker

  • Price band: 2/4

The popular eyewear e-tailer turns its Meatpacking District pop-up into a second permanent store, joining the original Soho location. Brick walls and concrete floors pay homage to the neighborhood’s industrial past. Both men and women can shop for sunglasses and prescription frames ($95–$195, includes lenses), such as traditional acetate shades with square or round lenses ($95 each) and classic aviator sunnies ($145). For those seeking hip prescription specs, try out bookish opticals and multicolor versions ($95 each), both offering UV protection. If your prescription is out of date, make an appointment ($50) with the in-store optometrist. 819 Washington St between Gansevoort and Little W 12th Sts (646-517-5227, Mon–Sat 11am–7pm, Sun noon–6pm.

  1. 819 Washington St, (between Gansevoort and Little W 12th Sts)
More info

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