New stores (June 13–19, 2013)

  • The Odin Summer Shop

  • Soludos striped espadrilles, $36 per pair, at the Odin Summer Shop

  • Venroy diamond-print swim trunks, $119, at the Odin Summer Shop

  • Turkish towels, $28–$35, at the Odin Summer Shop

  • PacSun pop-up

  • Bullhead Denim Co. camouflage-print jeans, $55, at PacSun pop-up

  • L.A. Hearts geometric-print bikini, $45, at PacSun pop-up

  • Bullhead Denim Co. paisley jacquard shorts, $40, at PacSun pop-up

  • Panda Diplomacy neoprene bikini, $150

  • Panda Diplomacy graphic tee, $45

  • Panda Diplomacy lace-up board shorts, $60

The Odin Summer Shop

The Odin Summer Shop

  • Price band: 3/4

This popular menswear store expands its offerings with a seasonally minded temporary shop, located next door to the original boutique inside Den (, a gallery dedicated to presenting short-term retail and art displays. The beach-inspired space—complete with an indoor bungalow structure—features an assortment of summery threads ($40–$250) for both ladies and gents, as well as warm-weather accessories ($10–$200) and kitschy housewares ($10–$200) from a variety of local and international brands. Top picks for women include Baggu canvas backpacks ($42) and Soludos striped espadrilles ($36), while men should look for Venroy vibrant swim trunks ($119) and the Cultural Slide Society cotton tees ($39). Snag Turkish Towels beach towels ($28–$35) and X-mini portable speakers ($35) for weekend beach excursions, or prep for a picnic with Polar coolers ($60) and Thomas Paul sea-creature–adorned serving trays ($30–$50). 330 E 11th St between First and Second Aves (212-475-0666, Mon–Sat noon–8pm, Sun noon–7pm. Through Aug 31.

  1. 330 E 11th St, (between First and Second Aves)
More info

PacSun pop-up

  • Price band: 2/4

Mallrats of the ’90s will appreciate the surf brands (Volcom, Brandy Melville and Billabong, to name a few) featured in this temporary summer shop. The bi-level space juxtaposes worn wooden fixtures against industrial metal shelves to capture both the ruggedness of California’s Death Valley desert and New York’s urban landscape. Check out breezy styles for guys, including On the Byas floral-print henleys ($20) and Modern Amusement tropical button-up shirts ($35). Gals can grab Nollie floral-print crop tops ($21), Bullhead Denim Co. paisley cutoff shorts ($40) and L.A. Hearts geometric-print bikinis ($45). 583 Broadway between W Houston and Prince Sts (212-219-2480, Mon–Sat 10am–9pm, Sun 11am–7pm. Through Sept 2.

  1. 583 Broadway, (between W Houston and Prince Sts)
More info

Panda Diplomacy

  • Price band: 2/4

Founded in 2010 by Jones Beach surfer Jeff Fagen, this NYC surf-and-skate brand sets up its first storefront selling beachwear ($29–$150), skateboards ($180–$200) and accompanying accessories ($5–$120), all bearing the label’s eye-patched panda logo. The quaint boutique fuses the city and seaside with ceiling-hung surf boards ($400–$1,200), skateboard-lined brick walls, and ukuleles and stuffed pandas for added character. Pick up limited-edition long-board decks ($80–$150), 4sight sunnies ($50) and flat-brim caps ($27–$29). For men you’ll find lace-up board shorts ($49–$65), rash guards ($30–$38) and organic-cotton lounge shorts ($42). Ladies can score neoprene bikinis ($150), stretch swim shorts ($40) and cotton T-shirt dresses ($79). 206 E 6th St between Second and Third Aves (212-673-6220, Daily 11am–9pm.

  1. 206 E 6th St, (between Second and Third Aves)
More info

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