New stores (November 28–December 4, 2013)

  • Photograph: Barkow Photo

    The Atelier at Journelle

  • Photograph: Lauren Spinelli

    Capwell & Co. pop-up

  • Capwell & Co. crystal flower necklace, $52

  • Capwell & Co. hematite stone round ring, $24

  • Capwell & Co. star and chain drop statement bracelet, $32

  • Free City I Love You sweatpants, $148

  • Free City Life Nature Love sherpa zip hoodie, $198

  • Gant Rugger cardigan, $185

  • Gant Rugger zebra-patterned tee, $78

  • VuPoint iPhone photo printer, $160, at Hammacher Schlemmer

  • The New York Times front page reprint, $100, at Hammacher Schlemmer

  • Michael Hoban for North Beach Leather ’80s fitted dress, $375, at Maison Jadis

  • Saks Fifth Avenue 1960s tapestry coat, $585, at Maison Jadis

  • SJA mod ankle boots, $175; Maud Frizon cone-heel pumps, $210; Mario Valentino leather pumps with zig-zag details, $160; all at Maison Jadis

  • Mirador

  • Photograph: Masahiro Noguchi

    Battenwear travel shell parka, $558, at Mirador

  • Freedom of Animals bags, small $360, large $480; both at Mirador

  • The Pleasure Chest

  • Jimmy Jane waterproof external vibrator, $145, at the Pleasure Chest

  • Rhinestone glamour cuffs, $50, at the Pleasure Chest

Photograph: Barkow Photo

The Atelier at Journelle

The Atelier at Journelle

  • Price band: 3/4

High-end lingerie chainlet Journelle opens a curtained-off shop inside its main offices, offering the same luxe bras ($42–$150), panties ($22–$90) and pajamas ($140–$200) as at its Upper East Side, Soho and Flatiron District locations. The smaller space features pink floral walls, blush couches and sparkling chandeliers. Make an appointment with a fit specialist to try on Little Bra Company lace bras ($64), Stella McCartney balconette styles ($165) and Eberjey stretch-lace chemises ($68–$76). Giftable goods include Mary Green embellished sleep masks ($26) and Journelle Linden lingerie wash ($4–$12). 159 W 25th St between Sixth and Seventh Aves, fourth floor (212-255-7802, By appointment only.

  1. 159 W 25th St, fourth floor, (between Sixth and Seventh Aves)
More info

Capwell & Co. pop-up

  • Price band: 2/4

This affordable jewelry e-tailer launches its first temporary shop, just in time for the holiday season. The intimate store’s clean white walls and shelves allow the chic baubles—all priced below $100—to take center stage. Necklaces ($32–$78) hang from hooks on the walls, while smaller pieces such as rings ($18–$28), bracelets ($18–$32) and earrings ($18–$28) are displayed in modern white bowls. Look for playful charm bracelets adorned with metal-and-rhinestone stars ($32), gold-plated tassel necklaces ($48) and metal-and-hematite rings ($24). Mention TONY for 25 percent off your first purchase through Dec 25. 50 W 8th St between Washington Sq West and Sixth Ave (800-573-3196, Mon–Sat 11am–8pm, Sun noon–7pm. Through Jan 1.

  1. 50 W 8th St, (between Washington Sq West and Sixth Ave)
More info

Free City pop-up

  • Price band: 3/4

This casual L.A. brand opens a temporary shop inside Scoop’s Meatpacking District store. The unisex weekend-ready sweats ($88–$615) and cold-weather accessories ($58) are emblazoned with free-spirited phrases, such as life nature love. Zip-up hoodies ($148–$215), elbow-patch crewneck sweaters ($225) and drawstring midweight sweatpants ($148) are handcrafted using a blend of colorful paints at the company’s Hollywood workshop. Accessorize with graphic iPhone covers ($35) and pom-pom sherpa hats ($58). Mention TONY to receive 15 percent off all purchases through Dec 11. 430 W 14th St at Washington St (212-691-1926, Mon–Sat 11am–8pm, Sun 11am–7pm. Through Jan 30.

  1. 430 W 14th St, (at Washington St)
More info

Gant Rugger

  • Price band: 3/4

Just a month after opening its first Brooklyn store in Williamsburg, this twisted-prep-school menswear label debuts a second Kings County location. The brasserie-inspired spot hawks clothing ($50–$695) and accessories ($32–$395), including striped cardigans ($185), zebra-print tees ($78) and plaid button-down shirts ($135). Add silk dotted ties ($125) and colorful pocket squares ($32) for a unique yet refined look. 357 Atlantic Ave between Bond and Hoyt Sts, Boerum Hill, Brooklyn (347-457-6878, Mon–Sat 11am–8pm, Sun 11am–7pm.

  1. 357 Atlantic Ave, (between Bond and Hoyt Sts)
More info

Hammacher Schlemmer

  • Price band: 3/4

Following a year of renovations, this hardware store has expanded into a bi-level space, filled with unique electronics ($20–$7,000), home goods ($20–$4,000), personal-care items ($20–$7,000), sports equipment ($20–$90,000), travel products ($20–$350), and apparel for men and women ($20–$600). Quirky finds include reprints of The New York Times on the day of your birth ($100), heated massage chairs that recline up to 160 degrees ($3,000), noise-and-light-canceling travel pillows ($100) and iPhone photo printers ($160). 147 E 57th St between Lexington and Third Aves (800-421-9002, Mon–Sat 10am–7pm, Sun noon–5pm.

  1. 147 E 57th St, (between Lexington and Third Aves)
More info

Maison Jadis

  • Price band: 2/4

Vintage devotee Mary Ann Fusco brings her aptitude for retro curations to life with this Art Deco–inspired boutique. Plum walls and throwback furnishings complement the womenswear ($80–$750) and accessories ($60–$400) from the 1920s through ’90s that she’s collected over the years. Each piece is one of a kind, but we spotted a Peachtree Fashions metallic maxidress ($240), a Saks Fifth Avenue tapestry coat ($585) and a pair of Mario Valentino leather pumps ($160). 107 Crosby St at Prince St (212-226-5100). Mon–Fri noon–7pm, Sat 11am–7pm, Sun noon–6pm.

  1. 107 Crosby St, (at Prince St)
More info


  • Price band: 3/4

Guatemalan entrepreneur Aurora Lopez taps her love of art, fashion and travel for this brick-walled boutique. The wanderlust-inspired shop is sprinkled with men’s and women’s apparel ($65–$1,500) and accessories ($45–$3,000) from designers worldwide. Peruse Rocky Mountain Featherbed tribal-print vests ($865), Battenwear hooded parkas ($558) and Freedom of Animals sustainable faux-leather clutches ($360). Update your pad with fine and contemporary art ($5,000–$20,000), curated by Belgium’s Gallery 51 ( Mirador doubles as a mini travel agency, with famed mountaineer Andrea Cardona ( lending her vacation-planning services to create customized trips to Guatemala ($5,000–$20,000). 1 MacDougal Alley at MacDougal St (917-639-3601, Mon–Wed 11am–7pm, Thu–Sat 11am–8pm, Sun noon–6pm.

  1. 1 MacDougal Alley, (at MacDougal St)
More info

The Pleasure Chest

  • Price band: 2/4

A West Village institution since 1971, this sex-toy megastore opens a second NYC location. The 5,600-square-foot space has a boudoir feel, and stocks both luxury and budget gadgets ($15–$200), as well as books ($10–$30) and lingerie ($5–$150). Upon entering, you’ll find goodies catering to beginners, including Maison Close bodysuits ($130) and tomes such as Anne Rice’s Sleeping Beauty trilogy ($16). Continue your exploration with popular toys, such as Vibratex Rabbit vibrators ($70–$85), Lelo Luna Beads ($50) and Tantus G-spot dildos ($90). Among the dozens of items geared toward men are Tantus cock slings ($43) and Tenga masturbation sleeves ($8). If your tastes run a little less vanilla, there’s an entire room of kinky paraphernalia, filled with leather floggers ($25–$140), O-ring collars ($55) and electric wands ($155). A large meeting room downstairs offers free classes like “Beginners’ BDSM” and “The Ultimate Guide to Prostate Pleasure.” Don’t leave without checking out the Sex Is Back campaign ( playing on iPads, featuring real videos of people overcoming shame and finding sex-positive fulfillment. 1150 Second Ave between 60th and 61st Sts (212-355-6909, Mon–Wed, Sun 10am–10pm; Thu–Sat 10am–midnight.

  1. 1150 Second Ave, (between 60th and 61st Sts)
More info

Spin Hair Salon

  • Price band: 2/4

Stylist Eddie J. Williams moves his three-year-old Lower East Side salon into this larger spot, named in honor of his deejaying past. The six-chair space features black leather couches and an exposed-brick wall hung with framed photos of Lynda Carter as Wonder Woman. Stop in for a haircut (men $30, women $62), blowout ($25–$35), color (half-head $110, full $200) or keratin treatment ($99). You can also nab makeup services from celeb artist Charles Edward ($100–$150). 195 Ave A between 12th and 13th Sts (212-358-7746, Tue–Sat noon–8pm.

  1. 195 Ave A, (between 12th and 13th Sts)
More info

Wired pop-up

  • Price band: 4/4

Shop for the tech lovers on your list at this holiday shop curated by Wired magazine. The store acts as a gallery space for the online shop, so customers can play with the latest gadgets ($15–$51,000) and order them for delivery in three to five days. Check out innovative Lockitron smartphone-operated door locks ($179), Kohler bluetooth-connected showerheads ($129) and Parrot Zik gold headphones ($399). 353 W 14th St at Ninth Ave ( Tue–Sun noon–8pm. Through Dec 22.

  1. 353 W 14th, (at Ninth Ave)
More info

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