New York City designer spotlight: Patterned womenswear

NYC womenswear labels Hannah Goff, Krystalrae and Richards create boldly printed clothing

Our latest designer spotlight takes a look at NYC labels Hannah Goff, Krystalrae and Richards, who create boldly printed womenswear. Find the patterned dresses, skirts, and tops at stores such as American Two Shot, Brooklyn Collective and Dalaga.

  • Photograph: Melissa Sinclair

    Geo knit dress, $155

  • Photograph: Melissa Sinclair

    Leather printed tank, $119

  • Photograph: Melissa Sinclair

    Beanie No. 1, $48

  • Photograph: Melissa Sinclair

    Geo leggings, $105

  • Photograph: Melissa Sinclair

    Block-printed tee, $42

  • Photograph: Melissa Sinclair

    Shearling crop top, $276

  • Photograph: Erica Gannett

    Designer Hannah Goff

Photograph: Melissa Sinclair

Geo knit dress, $155

Hannah Goff (

Who she is: Growing up in Lexington, North Carolina, Goff started making her own clothes in high school, after her  grandmother taught her to sew. She went on to study textiles as an undergraduate at North Carolina State University and earned a master’s in fashion at Savannah College of Art and Design, where her print-based thesis collection, “Everything but the Kitchen Sink,” won the Charleston Fashion Week Emerging Designer Competition. “I researched traditional domestic roles of women and wanted to reverse it,” explains Goff. “I like to juxtapose images and have people interpret things for themselves.”

About the line: After interning in the design department at Milly in 2011, Goff moved to the Upper East Side, where she now designs her eponymous womenswear label. All of the dresses ($150–$300), tops ($100–$230) and skirts ($100–$200) are produced in the Garment District, and feature her custom prints. Goff hand-painted select items for her spring collection, while the fall line focused on mixed textures and digital prints. “The past two collections have social, political and environmental positions,” notes Goff. “It’s always interesting to add an element that makes people think.” To wit, one pattern shows the human effect on nature, made from discreetly collaged pictures of oil spills and plastic bottles. “I always look at everything and wonder what will look good on clothes,” says Goff. “I find inspiration everywhere.”

Where to buy: Brooklyn Collective (212 Columbia St between Union and Sackett Sts, Red Hook, Brooklyn; 718-596-6231). Or use code “TONY” at for 15 percent off all purchases (including custom orders) through February 6.

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