New York City designer spotlight: Patterned womenswear

NYC womenswear labels Hannah Goff, Krystalrae and Richards create boldly printed clothing

  • Photograph: Melissa Sinclair

    Raglan dress, $400

  • Photograph: Melissa Sinclair

    Bomber jacket, $680

  • Photograph: Melissa Sinclair

    Pieced dress with lacing, $765

  • Photographer: Lauren Spinelli

    Skort, $375

  • Photograph: Melissa Sinclair

    Cotton-twill shorts, $288

  • Photograph: Erica Gannett

    Designer Sarah Richards

Photograph: Melissa Sinclair

Raglan dress, $400

Sarah Richards of Richards (

Who she is: As a child, born-and-bred Manhattanite Sarah Richards loved to look at the store windows on Fifth Avenue and peruse fashion photographer Bill Cunningham’s snapshots in The New York Times. She was just six years old when she announced she wanted to become a designer. In middle school, she began taking fashion classes at Parsons and FIT, snagging her first internship at age 15 for Peter Som (stints at Diane von Furstenberg, Proenza Schouler, Liz Claiborne and Opening Ceremony soon followed). While studying apparel design at Rhode Island School of Design, Richards took a class in digital printing. “I was thrilled by how many possibilities there are,” she says. After graduation, her first job was at Doo.Ri as an assistant designer—a role she held for one season before launching her own eponymous label in September 2012.

About the line: Although the assortment of tops ($250–$480), skirts ($230–$350), dresses ($370–$765) and jackets ($480–$680) are predominantly for women, a few pieces in Richards’s Garment District–produced line are unisex, including a bomber jacket ($680) and shorts ($288) that run in men’s sizes. “As a young designer, a great way to set your clothing apart is with a unique print that you can’t find anywhere else,” says the now-24-year-old wunderkind. The theme of her hardware-accented spring collection is fragmentation, evidenced by patterns featuring illustrated water droplets dispersing and broken pieces of Chinese pottery. “The shape of the clothing is more traditional,” says Richards. “The print is where it’s more experimental.”

Where to buy: American Two Shot (135 Grand St at Crosby St, 212-925-3403)

  1. Hannah Goff
  2. Krystalrae Mamaril of Krystalrae
  3. Sarah Richards of Richards

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