Nom de Guerre (CLOSED)

Fitting in nicely with its revolutionary name, this upscale streetwear label’s Noho flagship is designed to resemble a bunker; the average shopper would have to be sleuth-level perceptive to spot the faded stencil on the sidewalk in front of the forbidding caged metal staircase that leads down to the store. A design collective founded by four New Yorkers, the understated line has a rugged, utilitarian look, encompassing upscale denim, military-inspired jackets, and classic shirts and knitwear.