Top ten stores for denim

Try these jean shops on for size-we promise they won't make your butt look big!

Top ten stores for denim
Try these jean shops on for size—we promise they won’t make your butt look big!

J.Crew’s trendy, wallet-friendly sibling has—wait for it—a denim bar! Here, trained experts will help you sort through five sexy fits and 20 washes to find the best pair for your bod. 486 Broadway at Broome St (212-226-6954,

7 for All Mankind
This denim megabrand has finally opened its first-ever New York location, where customers can shop the line’s complete collection, including women’s and men’s denim and sportswear, as well as handbags and accessories. The 3,000-square-foot space also offers tailoring to all shoppers. 394 West Broadway between Broome and Spring Sts (212-226-8615); 347 Bleecker St at 10th St (212-255-2705); 73 Fifth Ave at 15th St (212-924-4146)

Sure, the store can be loud (it frequently hosts an in-house DJ), but the denim walls in the back are worth the headache. It offers labels like Joe’s, Nudie, Prps, AG Jeans and J Brand (from $170) and more. 644 Broadway at Bleecker St (212-473-9200)

With a name that’s Turkish for “blue,” the Istanbul company shows its true colors at its 3,500-square-foot flagship. Shelves are neatly stocked with piles of denim, including organic-cotton pants ($98 and up) for tree huggers. 832 Broadway between 12th and 13th Sts (866-628-4575)

Earnest Sewn
Established by former Paper Denim & Cloth designer Scott Morrison, this culty jeans label marries vintage American style with old-school workmanship. Each pair ($158 and up) boasts butt-boosting pockets, flattering seams and signature numbers stamped on the inside of its waistband. 821 Washington St between Gansevoort and Little West 12th Sts (212-242-3414) (212-242-3414)

The Italian streetwear brand’s sleek shop houses limited-edition selvage, and true denim devotees flock to the minimally adorned spot to snap up hand-distressed pieces. With some styles costing $400, prices can rival investing in a print from a Chelsea art gallery, but fans swear that the jeans’ fit seems bespoke. 68 Greene St between Broome and Spring Sts (212-966-5593)

Lucky Brand Jeans
A little bit country and a little bit rock & roll, this 30-year-old Californian company prides itself on its supersoft, vintage-looking dungarees ($80--$149). The four-clover label’s seven locales offer a multitude of silhouettes, including straight leg, bootleg and relaxed for lovers of West Coast casual chic. 535 Broadway between Prince and Spring Sts (212-680-0130,

National Jean Company
Like the Barnes & Noble of jeans, this retailer houses an impressive 2,000 pairs in its uptown flagship, and its wood-walled “denim library” offers more than 15 labels ($158--$275). 1335 Third Ave between 76th and 77th Sts (212-772-2392)

True Boutique
Specializing in hard-to-find sizes like 00 and 16, this boutique offers scads of insidery denim brands (starting at $85), including Beija-Flor and C.enne.V, along with well-known lines like James. There’s also an on-premises tailor who will hem your jeans for free while you wait. 278 Mott St between E Houston and Prince Sts (212-431-7709,

The Levi’s Store
Brilliant German immigrant Levi Strauss singlehandedly invented blue jeans in 1873, and his company’s iconic red-tabbed 501s have been donned by such fashion mavens as James Dean, Elvis and Marlon Brando. Today, its rustic shops offer up Strauss’s riveted classics along with freshly minted well-priced goodies like eco-friendly skinny pants ($78) for lasses and slim 597s (from $59) for lanky dudes. 25 W 14th St between Fifth and Sixth Aves (212-242-2128); 536 Broadway between Prince and Spring Sts (646-613-1847); 750 Lexington Ave between 59th and 60th Sts (212-826-5957)


Affordable denim stores

Denim street fashion

Designer spotlight: OTR

NYC denim brands

26 unconventional denim pieces

TONY Personal shopper

Colorful denim

NYC’s best: Denim stores and sites

Best denim shops for men

More of New York’s best in Shopping

More of New York’s best