Five bonkers buildings coming to NYC, and our proposed nicknames for them

Crazy real estate needs appropriately crazy names. We’ve got NYC’s new structures covered.

Much like sexting, the city’s real-estate market ramps up every year around this time. The spring has brought a bevy of bizarre architectural projects to Manhattan, from the ambitiously luxurious—like the Soori High Line and its 16 private pools, slated for completion in 2016—to the conceptually crazy, like that cantilevered skyscraper at 56 Leonard Street in Tribeca, which is just beginning to take shape.

But the trippy structure that tops them all in terms of creativity and sheer ballsiness is the eight-story residential building newly planned for East Harlem’s 329 Pleasant Avenue, a piece of Miami Vice–inspired eye candy (or eyesore, depending who you ask) by designer Karim Rashid. Residents of the brownstone-lined block made such a fuss over its Day-Glo hues, the developer recently agreed to set up a community poll to determine a new color scheme. Creations this nutty merit sufficiently wacko monikers—and we were more than happy to come up with them. (You’re welcome.)

Rendering of 329 Pleasant Avenue in Harlem

Rendering of 329 Pleasant Avenue in Harlem Rendering courtesy Karim Rashid Studio

What it's called: 329 Pleasant Avenue
What we're calling it: The Electric Daisy Residence
ETA: 2015

Rendering courtesy SCDA Architects

What it's called: Soori High Line
What we're calling it: Jailhäus
ETA: 2016

Rendering: Herzog & de Meuron

What it's called: 56 Leonard Street
What we're calling it: The Jenga
ETA: Summer 2015

Rendering: David Sundberg for Esto

What it's called: One Madison
What we're calling it: God's Dildo
ETA: Completed

Rendering of 606 W. 57th Street

Rendering of 606 W. 57th Street Rendering courtesy the Marino Organization

What it's called: 606 W 57th Street
What we're calling it: Legoland
ETA: TBD (approved by City Council on April 24)

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Editor: Marley Lynch (@marleyasinbob)

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