Do good, get a cronut with Dominique Ansel's newest venture

The mania-inducing pastry is being used to raise money: Donate money to the Food Bank for NYC for the chance to win a passion-fruit cronut.

Cronuts from Dominique Ansel Bakery

Cronuts from Dominique Ansel Bakery Photograph: Jessica Lin

Indulge in the cronut craze with a clear conscience, thanks to Dominique Ansel's charitable new endeavor. The pastry wunderkind has teamed up with hunger-relief nonprofit Food Bank for NYC to raise money until this Friday, August 2.

It's called the Cronut Project and here's how it works: Every day this week, you can donate $5 or more to the Food Bank to be entered to win a special-edition passion-fruit cronut. Two daily winners will be selected for a home delivery of the freshly baked croissant-donut hybrid; one will go to the highest donor, and the other to a randomly selected contributor. Let the donating begin!

(h/t Grub Street)

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