Enormous H&M signs to rise above Times Square

In a ghastly affront to the NYC skyline, the trendy Swedish brand is constructing four illuminated panels at 42nd Street and Seventh Avenue.

A massive H&M sign is coming to Times Square.

A massive H&M sign is coming to Times Square. Photograph courtesy Durst Organization

Looks like it's time for us to update our list of blights on the NYC skyline. H&M is planning not one but four massive signs above Times Square, according to The Wall Street Journal; each one will measure a gargantuan 70 feet by 70 feet. The atrocious illuminated panels will rise above 4 Times Square sometime this year.

The trendy Swedish behemoth's takeover is continuing on the ground, too; an H&M store—clocking in at 42,500 square feet—is coming to the base of that same building, and a new 57,000-square-foot flagship is also in the works at Fifth Avenue and 48th Street.

(h/t Curbed)

What do you think? Tell us below!

Send tips and cat photos to:

Editor: Marley Lynch (@marleyasinbob)


Time Out videos

Subscribe to Time Out New York on Spotify for playlists and recommendations from our Music team.

Check out New York's best restaurants, hottest street style, cool apartments and more.