Jack White appointed as Record Store Day Ambassador

The vinyl lovers’ holiday names the charismatic rocker as its spokesman.

Image: Courtesy Record Store Day

Ambassadors aren’t just for countries and brands anymore. In an effort to bridge the divide between the tactile, loamy land of vinyl and the slick, unreal realm of digital, Record Store Day has appointed Jack White as its official cultural attaché (last year, it was Iggy Pop). The versatile rocker issued a statement detailing his love of LPs and the interpersonal connections that record stores forge—as well as his contempt for us lot of MP3-listening screen-gazers. Here’s an excerpt:

"We need to re-educate ourselves about human interaction and the difference between downloading a track on a computer and talking to other people in person and getting turned onto music that you can hold in your hands and share with others. The size, shape, smell, texture and sound of a vinyl record; how do you explain to that teenager who doesn't know that it's a more beautiful musical experience than a mouse click? You get up off your ass, you grab them by the arm and you take them there. You put the record in their hands. You make them drop the needle on the platter. Then they'll know."
In a lighter mode, White also recorded a tongue-in-cheek video in which he takes us through the United Record Pressing factory in Nashville—click here to check it out. This year’s sixth annual Record Store Day is set for Saturday, April 20 (you weren’t planning on doing anything else that day, right?), and sees more than 25 shops participating in the NYC area, and upwards of 1,000 worldwide.