Reservations for NYC Restaurant Week open February 10

And to get you hyped for the epicurean extravaganza, there’s a video campaign asking: Can you pronounce prix fixe?

Boulud Sud

Boulud Sud Photograph: Jakob N. Layman

Hey foodies, mark your calendars. Reservations for NYC Restaurant Week Winter 2014 open February 10, and to get you in the mood, NYC & Company, the city's tourism agency, is launching a new short video every day. The videos, which will air in taxis and on Twitter, feature folks trying to pronounce dining-related foreign terms as a way of showcasing the city's diverse culinary scene. Don’t know what prix fixe means? Well, make a reservation at one of New York’s best French restaurants and find out!

RECOMMENDED: Full coverage of NYC Restaurant Week

The video series aims to promote timely reservations and hype viewers up during an especially slow season. (Blame the polar vortex.) But Restaurant Week's enticing prices should be enough to lure you out of the house; you can score three-course lunches for $25 and three-course dinners for $38 (drinks, tip and tax excluded) at nearly 300 of the city’s top eateries. Have you pulled out your planner yet?    

Restaurant Week runs from February 17 through March 7, Monday through Friday, Saturdays excluded and Sundays optional. To make a reservation and see a complete list of restaurants, visit NYCgo.

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Editor: Marley Lynch (@marleyasinbob)

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