Sweet Chick is opening in the old Max Fish space

The Williamsburg eatery will open a new outpost in the Ludlow Street spot previously occupied by Max Fish (which is moving to Williamsburg).

Chicken and waffles at Sweet Chick

Chicken and waffles at Sweet Chick Photograph: Jolie Ruben

What with Brooklyn catching up to Manhattan in the exorbitant-rent game, it’s getting so that a restaurant can’t even flee to the cheaper, dirtier climes of Williamsburg for economic succor these days. (Where will we go next? Jersey? Gaaaahhh!!!!) But this troubling development didn’t stop longtime LES staple Max Fish from shuttering its location at 178 Ludlow Street over the summer and planning a move across the East River. It will soon occupy a space on Metropolitan Ave in Williamsburg.

Its old storefront won’t be empty long—ironically, the old Max Fish location will soon be occupied by a second outpost of Williamsburg eatery Sweet Chick and its unstoppable wing-and-waffle combo. Sweet Chick, whose flagship location is at 164 Bedford Avenue, decided that the time was right to strike at the heart of Manhattan, and healthy hearts in general; the owners snuck right into Max Fish's vacated spot and applied for a liquor license for the premises. Pickled shrimp, sloppy duck sliders and Appalachian cider beans might pass for food with the Burg’s artfully unwashed, pickle-loving community, but it remains to be seen whether the menu will be a success on the other side of the bridge. Is it a crime to prefer $3 PBRs to yuppified $16 wing-and-waffle plates? We leave it to you.

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Editor: Marley Lynch (@marleyasinbob)


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