This new fashion app allows you to stalk and buy your favorite trends

Covet no more—a new fashion app by the former COO at Farfetch allows you to identify and buy products you saw online and on the street

NYC street style

NYC street style Photograph: Jena Cumbo

Remember that gorgeous purse you saw on the street…on somebody else? You dreamt about it, tried to google its description, and in the end you came up empty-handed. A new app by a fashion start-up called ASAP54 aims to make those disappointments a thing of the past.
It's pretty simple: Snap a pic of an item you saw on the street or on the subway (try not to get caught), or upload a photo you saw online—on Instagram or a fashion blog, for example. You can search that item by category, and the image-recognition service will send you results based on what’s in their database—which, by the way, currently has about 700,000 pieces, projected to be 3 million in September. They’ll even let you know where you can purchase the items; the database includes items from 150 different retailers, such as Topshop, Barneys and Forever 21. If you still haven’t found exactly what you’re coveting, then you can crowdsource ideas from other users or contact one of ASAP54’s live personal stylists to find the item for you, and they’ll send you five matches within 24 hours. Best of all, the app is totally free—even including the last part.
ASAP54 founder Daniela Cecílio, former COO of online marketplace Farfetch, told Business of Fashion, "If we want something, we should be able to find it!" Amen to that.

(h/t Fast Company)

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Editor: Marley Lynch (@marleyasinbob)

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