Watch Jimmy Kimmel deceive Fashion Week–goers (video)

The TV host gave New York Fashion Week insiders the Lie Witness News treatment, asking their opinion on fake designers and made-up trends.

An unsuspecting NYFW attendee pranked by Jimmy Kimmel

An unsuspecting NYFW attendee pranked by Jimmy Kimmel

Remember Jimmy Kimmel's hilarious video in which he tricked Coachella-goers into weighing in on made-up bands? The prankster took his Lie Witness News segment to New York Fashion Week, asking attendees what they thought of fake designers such as Michael Costanza, Purina Chow and more.

The results are predictably cringeworthy. Our favorite moment? When an unsuspecting pedestrian was shown a photo of a model strutting down the runway with a turd on her head. Replied the aspiring fashion insider, "The fact that I couldn't even see the dog poop shows that she's a good model."

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Editor: Marley Lynch (@marleyasinbob)

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