Yes, bottomless brunch is illegal—now get over it

The New York City Hospitality Alliance released a memo pointing out that all-you-can-drink brunch offers are illegal. Is that really a bad thing?

Nolita House

Nolita House Photograph: Lizz Kuehl

Yesterday Eater revealed that all-you-can-drink brunch offers are actually illegal—and always have been—in New York City. According to a memo from the NYC Hospitality Alliance shared on Monday, the State Liquor Authority (SLA) "prohibits from selling, serving, delivering or offering to patrons an unlimited number of drinks during any set period of time for a fixed price." However, two-for-one specials and the like are okay (phew).

Eater's post sent the Internet, restaurateurs and day-drinkers into a tizzy. (Jezebel announced that "happiness is dead" and Eater predicted an imminent crackdown by the SLA.) However, we'd like to point out that (a) neither is this really news, (b) nor is it a bad thing.

We were quite taken with boozy brunch for the first six months after college, but—much like Uggs and spring break—it quickly lost its allure. It basically ruins your entire day, the food at places hawking the promotion is rarely good, and it basically guarantees long waits and rowdy crowds. So if a crackdown is coming, we say, bring it on.

How do you feel about this, readers? Is pounding countless mimosas part of your weekend routine, or do you abhor the practice?

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Editor: Marley Lynch (@marleyasinbob)

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