First there was the Color Factory, then the Museum of Ice Cream, now, San Francisco's next Instagram-worthy fun house comes courtesy of Refinery 29.
After three successful pop-ups in Brooklyn and a pop-up in L.A., the creative team behind the lifestyle website is bringing 29Rooms to the Palace of Fine Arts starting June 21. Composed of 29 different rooms, the large-scale exhibition will bring together the worlds of style, culture and technology in visually stunning installations curated by a mix of artists, brands and even celebrities.
This tour's theme, "Turn It Into Art," taps into the transformative and healing power of creativity. Each room will tell its own story via playful and sometimes provocative installations—though this year's artists and brands have not been released yet.
29Rooms will be open to the public for four days only, from June 21 through June 24. Each day will have three sessions lasting for three hours: 11am–2pm, 3–6pm and 7–10pm. Tickets are $39.
Along with saving you from the guessing game of when to arrive, your ticket grants you three hours to create and explore the 29 rooms. That’s plenty of time to let your imagination run wild, and snap enough social inspiration to fill your feeds for days.
To get a taste of what's in store, check out this video from the 29Rooms New York pop-up this year.
