Nor-Cal Surf Shop

Founded by childhood friends Shawn Rhodes and Greg Savin back in the early ‘90s, Nor-Cal has become a beloved Pacifica fixture. The spot is known for its inexpensive surfboard, paddle board, bodyboard and wetsuit rentals, conveniently offered in full- or half-day rates (starting at $12 for wetsuits and $14 for surfboards). Their four patient surf instructors provide both private and group lessons. More seasoned surfers will find plenty of boards for sale (of both the surf and skate variety), along with a wide array of popular Nor-Cal-branded tees, hoodies and hats.