Steven Quartz: Kickstart The Economy By Being Cool

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Steven Quartz: Kickstart The Economy By Being Cool
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Steven Quartz: Kickstart The Economy By Being Cool says
Everyone remembers (and, possibly, was one of or wanted to emulate) the “cool kids” in high school. According to cognitive scientist Steven Quartz (Liars, Lovers, and Heroes), this desire (which continues well into adulthood) is a good thing. In Cool, he analyzes how and why people want to obtain this elusive status, from Harley Davidson devotees and Beverly Hills tourists to craft beer consumers and smartphone users. This historical overview of popular trends gives insight into modern culture, the makeup of our brains, and more. He’ll explain how the process of becoming cool is integral to fueling the economy because in order to have status, people must spend cash. As he’ll also share, consumerism is not propelled by large corporations, but social trends and inner moral compasses.
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By: Town Hall Seattle