Superdry at VivoCity

A hot-blooded male may have a conundrum on his hands when asked of his favourite product from Superdry. And we can see why. Aside from offering an extensive range of apparel, footwear and accessories, the UK clothing brand successfully appeals to its Asian clientele by injecting a style of vintage Americana and Japanese-inspired logomania in its wares, later refined by British tailoring. Superdry’s vintage-washed graphic tees (from $49) and their attention-grabbing graphics are more popular out of the lot, but it’s unwise to overlook the likes of the brand’s sleek runners and roomy backpacks. The brand is also available via local e-retailer Zalora.sg.