Time Out says
Ed Sheeran's highly-anticipated fourth album No.6 Collaborations Project is a nod to his 2011 EP No. 5 Collaborations Project, released shortly before he was catapulted into superstardom. To celebrate the new album's release, major cities around the world including Singapore are holding a weekend bash for Sheerios to snap up merch that's exclusive to the pop-up store – think hoodies, caps and records. and graphic tees designed in collaboration with the artists featured on the album.
That's not all – fans can write personal messages to Teddy boy on the collab wall, answer trivia questions to win exclusive prizes, and sample Ed Sheeran-inspired menu creations from Swee Lee Social Club's kitchen.