Competitive Edge: How To Start A Branded Revolt Against The Status Quo

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Competitive Edge: How To Start A Branded Revolt Against The Status Quo
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Greater Tampa Chamber of Commerce says
In order to compete at the highest level, your brand has to be different. This workshop, presented by Dan Stevenson, Executive Creative Director of Schifino Lee Advertising + Branding, will show you how to distill your message into what “it” is that makes your brand unique and special. The presentation will walk you through our process for creating the most memorable branding and advertising possible for your business. And we’ll demonstrate how best to communicate your singular message in today’s media environment. A Q&A session will follow including Schifino Lee’s principals.

Attendees will learn:
► Where to look within your organization for true brand differentiation
► The process for identifying (and marketing) the one thing that makes your brand truly different
► Some innovative examples of brands that have disrupted their entire categories
► How to outsmart when you are being outspent using Challenger Brand strategies and thinking
► Can I lead my company to behave like a Challenger Brand?
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By: Greater Tampa Chamber of Commerce

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