Fever Special

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Fever Special

Back in the days when The Neptunes were the go-to production duo for pop stars craving an edgy makeover, Pharrell Williams decided to start his own upmarket streetwear brand with A Bathing Ape doyen Nigo. But if Billionaire Boys Club might have seemed like a surefire winner in theory, the reality has been a little less spectacular. Seven years after the label started – and fizzled – Williams is making a concerted effort to revitalise it: a dedicated BBC shop opened in Shibuya this September, and now he's heading to town to front this launch party at Ageha. We're not entirely sure what he'll actually be doing on the night (he's just billed as 'host'), but you can expect music from DJ Kaori, Verbal & Yoon and Dexpistols' Daruma, among others.