Sony is staging a series of virtual concerts around the Shibuya area for the next month, in what's being billed – a tad hyperbolically – as the world's first AR music festival. Here's how it works: Android smartphone users download the HMF Google Play app, then head off in search of Headphone Music Festival posters positioned around the neighbourhood, at places including ABC Mart, Parco and O-East (there's a map of all of them available on the official website). Point your phone camera at the poster and – depending on the location – you can watch custom-made live videos by Boom Boom Satellites, Androp, N'Shukugawa Boys or The Beatmoss, which may or may not inspire you to do something like this. It's not exactly a substitute for Fuji Rock, but we'll be interested to see where the technology goes from here.
Headphone Music Festival
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