An L-shaped shop in Kabukicho, Shinanoya carries snacks, meat and cheese from around the world. But the main draw here is the alcohol, and the store boasts an eclectic selection of wine, sake, beer and spirits.
Shinanoya has branches across Tokyo, each carrying a slightly different range. Shinanoya Shinjuku specialises in spirits, and whisky in particular. You’ll find some premium Japanese varieties including the likes of Nikka, Suntory and Ichiro’s, but most of the bottles are imported. There’s plenty of American bourbon and rye, plus hard-to-find Scotch and Irish whiskies, too. Keep an eye out for limited-edition single malts and releases from smaller craft labels. Sometimes, Shinanoya even sells exclusive bottlings from Scotch distilleries that you just won’t find anywhere else.
Prices vary with the bottles, but there’s something to suit every budget. If you’re not sure what to choose, ask one of the friendly staff to help, or ask for a taste test – you can have a nip of some of the spirits for just ¥100 each.