From Friday October 1 to Sunday Ocober 31, Omotesando Hills will be host to a range of special Halloween events and sales campaigns under the banner of Omotesando Hills Halloween 2010. On the final day, Halloween itself, a disco event, where parents and children can dance and enjoy themselves, will be held in the 3rd floor underground event Space O. This event will feature a dance party under a shining mirror ball, as well as a fashion show. There will also be a booth area where food and drink from around the world will be available, including Dutch waffles, soup and Halloween cheese, English pumpkin pie and Indian chicken tikka. Also planned is a fancy dress photo competition where contestants can win amazing prizes like airline tickets and hotel stays.