If you're looking for proof of the increasing trendiness of Tokyo's east end, look no further. The inaugural Sumidagawa Parade taps into the spirit of the long-running Sanja Matsuri and Asakusa Samba Carnival, but it bears the unmistakable stamp of the area's burgeoning community of creative industry types. The central parade is led by a team of 100 cheerleaders, with choreography by dancer Masamko Yasumoto and music by Kuchiroro's Koshi Miura. (Note: if it rains, they'll be moving the action to the gymnasium of Koume Elementary School, just across the river from Asakusa Station.) There are also design and fashion workshops planned, plus a market selling hip knick knacks. Check the official website and Facebook page for further details.