Books That Spur: Clive Veroni On 'Spin'

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Books That Spur: Clive Veroni On 'Spin'
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Spur Festival says
Clive Veroni, author, 'Spin: How Politics Has the Power to Turn Marketing on Its Head'. In the tradition of Malcolm Gladwell’s Outliers and Daniel Kahneman’s Thinking Fast and Slow, Clive Veroni’s Spin is a fascinating investigation of how the techniques of political strategists are applied to the world of consumer marketing.

This event will include a continental breakfast.
$20 General Admission
$10 Students (with valid ID)
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By: Spur Festival