When a grassroots movement becomes too successful, it’s ripe for exploitation by corporate sponsors. Such was the fate of breast-cancer awareness, according to Léa Pool’s angry, enlightening doc, which alternates progressive talking heads with footage of the endless “race for the cure” events they criticize. The film makes a compelling case for the damage wrought by business-funded feel-good activities that turn attention away from the disease, as well as using funds for endless drug research while ignoring the toxic environmental factors. It’s a powerful and subversive reminder that, pink or not, depoliticizing a worthy cause is never pretty.
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|Release date:||Friday June 1 2012|