Behind a six-storey atrium lobby of vertical gardens, this bombastic, town-sized mall likens itself to a multi-faceted gem. Enclosing the cavernous Paragon department store, swish shops flaunt jewellery, decor, digital gadgets, A-list labels and supercar showrooms. Yet it's busiest in Zara, Books Kinokuniya and the basement's restaurants and speciality food hall. It also holds Paragon Cineplex & IMAX, Blu-O bowling alley, a family 'edutainment' Explorium, a conference hall and Siam Ocean World aquarium. A five-star hotel is rising on the site's remnant canalside gardens.