Anrealage Aoyama

Ever seen clothes with sound-wave changing prints or built-in ‘augmented reality receptors’? Now’s your chance. Inspired by designer Kunihiko Morinaga’s exploration of fashion and technology, the Anrealage flagship, which opened in August 2016, takes the shopping experience to a whole new level. Located inside the By Parco shopping complex in Aoyama, the space combines high-tech gimmicks with traditional Japanese aesthetics – and the best part is that every single item in here is super-exclusive. Designed to reflect the transitions that occur from season to season, the space features special sounds created by Ichiro Yamaguchi of electro-rockers Sakanaction. Programmed by Qosmo’s Toru Urakawa, UMU switchable light control glasses alternate between transparent and translucent to support the ever-changing feel. A peaceful Zen-like appeal comes from the central room featuring carefully groomed white gravel and photosensitive white flowers, which react to the flashlights of mobile phones. Here, you will also find many of Anrealage’s signature pieces from the previous collections, including the custom-made patchwork series and innovative technology series, updated especially for the store.