Louis Vuitton has launched its all-new immersive experience in Bangkok, and it’s not to be missed. “Visionary Journeys” is applause-worthy for presenting 150 years worth of Louis Vuitton creativity in a fun, stunning, and immersive experience. Best of all, access is free!
Designed by award-winning architect firm OMA, led by Shohei Shigematsu, the exhibit comprises four parts: Trunkscape, Origins, Icons, and Collaborations. Upon entering, Trunkscape greets you with a jaw-dropping tunnel-slash-time portal that features 96 vintage Louis Vuitton trunks surrounded by digital screens playing moving images. This steers you into Origins, a room showcasing rare vintage trunks from the Paris archive. The room also reveals how these prized trunks have evolved over the years and have given inspiration to succeeding LV products.
Icons, the next zone, presents the notable visionaries, such Nicholas Ghesquiere and Pharrell Williams, who have been behind the brand’s most iconic bags, all presented in “bubbles” to symbolize a “bubble of creativity”.
Collaborations reveals LV’s efforts to fly above the game through continuous collaborations with artists and labels such as Yayoi Kusama, Steven Sprouse, and Supreme, all presented in a 360-degree digital screen.
The show concludes in a room lit up by multi-hued panels inspired by the colors seen on booths at the famed Rod Fai Market Ratchada. Interact with the screen to receive a cool set of postcards as a souvenir.
The exhibition will be in Bangkok for about a year before traveling to other key locations around the world.
Visionary Journeys is open daily from 10:00 to 20:00. Entry is free, but you will need to pre-book your visit.
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