Neko-scented innovation: a spray that smells like cat-head

Written by
Time Out Tokyo Editors
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Cat obsession has taken over this city: the sheer amount of cat cafés and cat-novelty items is staggering. And now, you (or your friend. Or your toilet. Just about anything really) can even smell like a cat too. The back of a cat’s head, that is, which is apparently the best-smelling bit of a cat (think of it as a baby’s head) – it’s been likened to everything from ‘freshly baked bread’ to the more ambiguous 'smell of sunshine'. Yes, we have reached a new level in neko-frenzy. The aptly named Felissimo, purveyor of all things feline, is behind this one, and they’ve spent four months testing and sniffing cats to get the perfect scent match. Judging from the photos, this might be the closest you’ll ever get to owning an actual cat in your apartment: spray it on your cat-shaped stuffed animal and you’re good to go. The pheromone-perfume costs ¥1,293, and they also have a matching hand cream if you want to have your own set of perfectly groomed paws.

Get yours here.

 – By Kirsty Bouwers

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